Simple Regression Tool
This may not apply directly to a lot of SEOs, but an automated regression analysis is what allowed me to build most of the SEOmoz tools' reports accurately. This sweet l...
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Dodge the Sandbox for $79... Is this for real?
mrkryz03 at SEOChat uncovered some great information about a new product purporting to prevent your site from falling prey to Google's sandbox. The methodology is somewhat ingenious and creative - sending fake traffic to the search engines for your site and its keywords, which is likely a component that helps new sites escape "boxin...
Anatomy of a Forum Thread
Kim Krause Berg posted a hilarious topic over at Cre8asite on the subject of a forum thread on light bulb changing. Naturally, her fellow SEO forum members chipped in with their own personal takes on the post and ma...
New Article Listing 93 Ranking Factors
With the help of some friends from SEOChat, I've compiled a list of 93 metrics that may play large or small roles in determining how search engines rank documents in a query. This list is by no means comprehensive, but it does offer a great deal of information about each factor, as well as a relative measure of each factor's perceived importanc...
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Seeking Contributors
With EGOL and I the loan wolves running SEOmoz, I think it's time to find some new talent to write for the site. SEOmoz, as you know, doesn't deliver copies of the daily headlines (although we occassionally give our take on big news). We're more focused on providing specific, daily tips and information that SEO/Ms and webmastesr can use in their site optimization efforts. If you're some...
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Weigh in on Article Trades
Lots of people are doing article trades or posting them out for massive distribution. They do this hoping for a traffic flow and also for the links that will appear within the article or in their signature line.I think that this worked great in the early days of SEO, bu...
A Brilliant Trick to Get a Link from Authority Sites
Using hex coding of a page's content, some clever folks have found a way to make it appear that they had links coming directly from high-level authority sites. Dannomatic at Threadwatch points this out: A series of pages are created on a domain say ...
When Money Can't Buy You Link Love
What do you do when money doesn't appeal to your link targets. This happens to me all the time - sometimes because they're an educational institution, a non-profit or simply a webmaster who doesn't want to "compromise". If purchasing "advertising" links becomes impossible, there are some great ways around it that I've used successfully. Know Before You Ask - When...
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Debating the Value of Outbound Links
Over at Sitepoint forums, Aspen (a very well-respected and knowledgable member of their community) disagrees with me on whether outbound links on a web page can affect your rankings at the search engines. My views: "I believe that search...
In SEO, Do You Get What You Pay For?
Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...
Ask Jeeves Does Gift Search
Ask Jeeves noted on their blog today that they've got a new gift search service and it's awesome. It's so much fun to play around with all the different personality types and ages and other demographics to see what they'...
Neuromarketing
Rather than ask samples of the population to watch ads and write their responses down, neuromarketing uses MRI scans to identify what types of brain activity correspond to different ad messages and p...
Link Data at the Search Engines
A thread from surfdude (Vaughn of the famous One-Pagers) has a thread at SEOChat on the value of link data fomr the search engines and the reliability of the numbers therein. He notes that as you drill down to the end of the listing results, the number of results reported by the search engines changes (at Google, Yahoo! and MSN). I...
Bumvertising
This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....