The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The two groups most commonly associated by search engines as being interested in things like link data and information retrieval technology, outside of their own engineers, are librarians & SEOs. The first group are typically lauded while the second receives both internal and external...
Matt Cutts is one of the friendliest, most fun people to be around at an SES conference. But, like all of us, he's not infalliable and is prone to make mistakes once in a while. Far be it from me to criticize him, however, as I too have notorious errors of judgement ...
Cygnus, over at SEOChat, posted a thread back in July that has quickly become one of the most popular and visited threads of the summer. Delisted Sites? poses questions about many recently dropped sites at Google from a variety of sources. I was lucky enough to have some private ...
After a much longer than expected delay from May, when I posted the original SEO Quiz, we've got a new, full-featured SEM Exam. It's fun and a great way to pass the last few lazy days of...
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As much as it pains me to have to give ground to the industry giant, Google appears to still have the edge in index size. Despite Yahoo!'s claims to over 19 billion web documents indexed, in a very good report from earlier this week, Matthew Cheney and Mike Perry from the Univ...
OK... It's a new day in my office. I am changing my focus away from the standard SEO optimizing stuff and instead putting my focus where it really belongs - getting site visitors to embrace my site. Let's call this SEO for SITE VISITOR ACTIONS. I think that the search engine...
Everybody talks about recip link trades, directory submission and buying links. How about let's share a few unconventional link-building ideas here. I'll give you my best three and if every person who reads this adds just one more we will build one of the best collections on the web. Ask for the Link: If you have content that people will link to naturally then plant a seed in the mi...
I'm heading out of town for the weekend (and an additional two days next week). We're landing in Oakland, but staying near Union Square in San Francsico from Saturday to Tuesday. While I'm away, EGOL will be blogging ...
So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...
I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...
This sort of thing really scares me. Via Matt's blog, Google recently placed #1 in every category in a US government (actually from the NIST Speech Group) sponsored ...
My understanding is that the website Walken2008 is a joke and nothing more. However, it has the distinct privilege of being the fastest site I've ever observed coming out of Google's notorious sandbox. Despite being r...
The disgust blog has an entry from several months ago on a site's exit from the sandbox via a 301 re-direct to a new subdomain at an existing TLD. Pretty stark evidence of the box's effects and a good solutiong for those in desperate need of a way out. Here's the ...
DazzlinDonna has a pre-made SEO contract that might be useful for those who run smaller operations and need a hand getting started in contract design. It's by no means over-arching, but it's an excellent place to start and it's free. She also has a good, basic description of the specific tasks that fit into SEO work: ...