The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Lots of people are doing article trades or posting them out for massive distribution. They do this hoping for a traffic flow and also for the links that will appear within the article or in their signature line.I think that this worked great in the early days of SEO, bu...
Using hex coding of a page's content, some clever folks have found a way to make it appear that they had links coming directly from high-level authority sites. Dannomatic at Threadwatch points this out: A series of pages are created on a domain say ...
What do you do when money doesn't appeal to your link targets. This happens to me all the time - sometimes because they're an educational institution, a non-profit or simply a webmaster who doesn't want to "compromise". If purchasing "advertising" links becomes impossible, there are some great ways around it that I've used successfully. Know Before You Ask - When...
Over at Sitepoint forums, Aspen (a very well-respected and knowledgable member of their community) disagrees with me on whether outbound links on a web page can affect your rankings at the search engines. My views: "I believe that search...
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Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...
Ask Jeeves noted on their blog today that they've got a new gift search service and it's awesome. It's so much fun to play around with all the different personality types and ages and other demographics to see what they'...
Rather than ask samples of the population to watch ads and write their responses down, neuromarketing uses MRI scans to identify what types of brain activity correspond to different ad messages and p...
A thread from surfdude (Vaughn of the famous One-Pagers) has a thread at SEOChat on the value of link data fomr the search engines and the reliability of the numbers therein. He notes that as you drill down to the end of the listing results, the number of results reported by the search engines changes (at Google, Yahoo! and MSN). I...
This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....
The various webmaster and SEO/M forums on the web all offer their own versions of a peer review for member websites, but no one does as good a job as Cre8asite forums with their ...
TechCrunch has a post from last Friday - Top Ten Things You Can Do To Get Blogged - that explains carefully and simply how the company chooses Web 2.0 companies to be profiled or written about on their site. While this a...
Kim's got a terrific thread going at Cre8asite on the importance of "about us" or "about me" pages. She starts by pointing to Andy Beal's ...
I watched a nasty trick take effect at the DMOZ today. Apparently, unscrupulous editors have been getting more and more black hat about using particularly clever techniques to foil their competitors who are listed at the directory. This particular technique came to me via an online acquaintance whose name I promised not to mention. This editor's technique, as he controls some real estat...
An interesting thread at Cre8asiteforums (typoglycemia) about random wording got me thinking about Internet Phenomenon in general. JanussunaJ starts the thread with the following: Msot ploepe can raed tihs, athlhuog it lokos raehtr odd. It is cllae...