Indexing Summit at SES NYC
At the end fo February, representatives from all four of the major search engines - Ask, Yahoo!, MSN & Google - will be attending a conference on the topic of search engine indexing. A fantastic ...
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Understanding Fractal Summarization
A terrific paper by Christopher Yang & Fu Lee Wang of the Chinese University in Hong Kong that was mentioned by Orion in a threa...
Steve Krug's Advanced Common Sense
One of the first requirements for anyone considering building or operating a website should be Steve Krug's miraculous book - Don't Make Me Think. This short, 3-hour read has been next to my...
Link-Content & Link-Clustering Conjectures
In a paper titled, Lexical and Semantic Clustering by Web Links, Filippo Menczer of the Dept. of Computer Science at Indiana University, sets out...
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Using Cluster-Based Engines to Discover Keywords & Themes
A list of clustering search engines can be used to help understand how the search engines are currently perceiving the links & topical nature of you...
Back Door to Google Rankings
Google has been keeping new websites out of its top rankings positions for nearly 1 year. Sadly, this has made the results far less relevant for ordinary users. Google probably assumes (hopefully incorrectly) that their brand loyalty will never die and that the prevention of SEO t...
Term Weight & Glasgow Weight vs. Keyword Density
For search engines, keyword density has long been held to be a reliable measure of the concentration of a particular keyword or phrase on a specific page. However, this method of mesurement has long been known in the scientific community to be a poor repres...
Latent Semantic Analysis vs. Theming
Despite the possible duplicate content penalty, I'm going to reproduce (yes, word for word) a post I made earlier today on SEW to try to clear up some confusion about the relationship and mea...
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Media Content & Web Search
As Google, Yahoo! & the major engines dive into rich media and alternative data sources (news, video, images, etc.), it's important for SEOs to keep on top of the changes and how best to optimize for them. Image searches are already a great source of traffic for sites t...
Understanding Google's Dancing Datacenters
Every request that comes into Google's search is sent to a specific datacenter where the results are returned. As of today, there are more than 50 unique IP addresses known to the SEO world that are returning slight variations of search results. A...
Visual Page Segmentation & MSN
An incredible research paper from Microsoft highlights the advancements in search engine link detection technology. The paper, VIPS: a Vision-based Page Segmentation Algor...
Search Partnerships & Manual Manipulation of the SERPs
Manual manipulation of the search engine results was first publicized by Yahoo!'s use of the H=0/1/2/3 phenomenon. This surprising discovery alerted SEOs to the fact that for very popular k...
Scientific American Covers the World of Search
An excellent, in-depth article from the Scientific American was published earlier this week. The article goes deep inside the search industry and discusses many of the cutting edge technologies and ideas that are propelling the growth and innovatio...
Is PageRank Still Important?
A recent thread at SEW takes a poll asking whether anyone still cares about PageRank. The important thing for SEOs to remember, whether they are experienced or new to the optimization process is that P...