How to Rank on Google Home
Google Home is a single-result search device, with answers driven by featured snippets. Here are six examples of how featured snippets translate into voice answers.
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5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love
If your brand is struggling to get a handle on what content to create next, it's time to take that concern off the table by learning how to produce content the audience craves.
Google's War on Data and the Clickstream Revolution
SEOs rely on data more than ever, and it seems Google is obscuring, blocking, or removing it at every opportunity. But there is hope, and we call it clickstream data.
How Can Small Businesses/Websites Compete with Big Players in SEO?
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
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How to Find, Organize, and Strategically Apply Keywords
Walk through the process of creating a dynamic keyword-to-URL map from scratch. If you’re an SEO or content creator and don’t have a dynamic, regularly referenced keyword map, this post is for you.
Game of Featured Snippets: How to Rank in Position 0
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
How to Craft the Best Damn E-commerce Page on the Web
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
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Local Empathy: The New Tool in Your Brand's Emergency Kit
The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
How to Predict the Conversion Value of Keywords for SEO
The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Neither are keyword placements guaranteed in the result pages, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s...
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The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web
Technical SEO is more complicated and more important than ever before, while much of the SEO discussion has shied away from its growing technical components in favor of content marketing. Mike King makes a compelling case for exactly why and how a returned focus on technical SEO will rejuvenate and revolutionize the search game.
New Moz Local Product Packages Are Coming in November
The cat's out of the bag: new features are coming to Moz Local. Get a hint about what's on the horizon for this November.
A Guide on How to Use XPath and Text Analysis to Pitch Content
One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.
Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.