This week we'll look at an all too common misconception: the idea that building out a microsite to target a particular keyword, and then using that site's strength to link to your primary site is a worthwhile strategy.

In the video Rand discusses issues such as link pop, domain diversity, and strategy while looking at how and why microsites are frequently used ineffectively.



SEOmoz Whiteboard Friday - The Microsite Mistake from Scott Willoughby on Vimeo.

UPDATE FROM RAND: I've written a bit more about this topic here - Root Domains, Subdomains vs. Subfolders & The Microsite Debate