4. Keyword modifiers
When researching, certain keyword modifiers will become apparent. Modifiers are common, intent-based phrases that often accompany your primary keywords. A few examples include:
Location: California, Spain, Chicago
Time: September, 2023
Buy: cheap, free shipping, deal, low-cost, free, shop, online
Brand: Nike, Adidas, Brooks
Comparison: best, alternative, versus, top
When you see a keyword modifier repeating in your list, it's helpful to make note of it and apply the modifier to other keywords on your list in order to see if they're worth pursuing.
Doing so, we start to create more detailed lists using our seed set. For example:
best motorcycle jackets for men
motorcycle jackets for men 2023
cheap motorcycle jackets for men
best motorcycle jackets for men online
5. Rinse and repeat
Keep repeating this process until you've populated your spreadsheet with enough research that you feel you've comfortably covered your topic.
You'll likely have dozens of potential topics (or more) and hundreds of keywords. Some will overlap, and that's okay at this point.
Next, we'll filter our keywords to decide which ones we should go after and add to our content strategy.