According to Google, "position" is a specialized metric that attempts to show “approximately where on the page a given link was seen, relative to other results on the page… in Search Console, the metric is shown as average position, which averages the position value for all impressions.”
Confused yet? Don't worry, so are most people at this point.
While Google's own documentation for how they calculate position can be confusing, and sometimes the reports may not seem very helpful, Search Console does have some good use cases. For example, you can sort and filter each keyword position by page, query, country, and device. This is actually super useful!
2. Local rank tracking
If your keywords have local search intent, rank tracking is a different beast entirely.
This is because keywords with local intent can have different rankings based on city, area code, and even neighborhood.
How do you know if your keywords have local intent? Typically, if a keyword triggers a Local Search Pack in Google, or any other kind of localized result, it's often a good indication that Google thinks this keyword has local intent.
Unsurprisingly, many of our "motorcycle jacket" keywords trigger a Local Pack, signaling local intent, as seen here.