Learn how to perform an SEO competitor analysis, step-by-step, with our newly updated guide!
Researching your search competitors is a key component of any SEO strategy. Knowing where they are succeeding (or not) is critical when it comes to planning and setting goals. With the SEO Competitor Analysis guide, you’ll learn how to perform a complete competitor analysis along with a framework, tools, insights, and tips to set you up for success. And the best part? We just updated this comprehensive guide! It even includes a free downloadable template. Be sure to check it out (and maybe even bookmark it).
The precision & accuracy of enterprise-level SERP data is now in Moz Pro
To ensure you always have the most accurate data on hand, we’re delighted to announce the launch of a major upgrade to the ranking data and SERP analytics delivered in Moz Pro.
Starting today, we’ll begin rolling out the same systems that run our powerful enterprise SERP tracking solution, STAT Search Analytics. Known for its precision and accuracy since 2009, STAT has the most comprehensive SERP feature tracking catalog on the market and a team dedicated to keeping pace with Google’s frequent updates.
Now, no matter your Moz Pro subscription, you’ll have enterprise-level quality and reliability.
What does this upgrade mean for me?
Our newly refined parsers bring more accuracy to your rankings and a greater degree of granularity to the SERP feature information you see.
As a result, you’ll have a better understanding of where you and your competitors sit in the SERPs, as well as the content formats that Google prefers to see — so you can make more strategic optimizations across the board.
For example, thanks to this upgrade and our improvements to the SERP Analysis section of our Explore by Keyword tool, you can now see the appearance of the local pack and People Also Ask (PAA) SERP features among the top three organic results for the keyword “coffee,” including specific details about those features, such as the questions and ranking URLs within the PAA.
Where will I see this new data?
This powerful new upgrade will be available everywhere in Moz Pro that shows SERP features, ranking data, or metrics that use ranking data in their calculations.
This includes (but is not limited to) features within Campaigns, Keyword Research, Rank Checker, and even MozCast.
How will this change impact my data and reporting?
As these new systems roll out over the next two weeks, hitting different areas of Moz Pro at different times, you may notice slight fluctuations in your data.
But fret not! Once these updates are done rolling out for each section, it will mark the start of improved accuracy in your data.
As always, we’re committed to empowering you with the best tools and data to help you succeed in the ever-evolving digital landscape.
Now go explore your expanded SERP feature data in the new SERP Analysis!
Unlock data with our enhanced Moz API plans
We're thrilled to announce the latest enhancements to our Moz API plans, designed to offer you greater flexibility and access to invaluable Moz data for your business needs.
Here's a sneak peek at what's new:
- Starter Small: Unlock 750 rows of data for just $5 a month, perfect for those starting out or needing basic data insights.
- Starter Medium: For only $20 a month, enjoy 3,000 rows of data and gain early access to beta endpoints, providing you with a competitive edge in your industry.
- Starter Large: Dive even deeper into insights with our Starter Large plan, offering 15,000 rows of data for just $75 a month. Plus, gain access to beta endpoints and enjoy pay-as-you-go overages for added flexibility.
- Growth Small: Take your data analysis to the next level with our Growth Small plan, offering a generous 50,000 rows of data for $125 a month. Gain early access to beta endpoints and enjoy pay-as-you-go overages to suit your evolving business needs.
With these new plans, you'll have the opportunity to use valuable Moz data your way so you can make informed decisions to drive your business forward. Whether you're a small startup or a growing enterprise, there's a plan tailored to suit your needs.
Moz API has a new dashboard!
We're thrilled to announce exciting changes to the Moz API dashboard.
Here's a list of the enhancements that have been implemented:
- Unified Management: Easily manage your links API and Brand Authority Beta API tokens all in one convenient location.
- Quota Management: See your quota usage across multiple APIs.
- Authentication Options: Discover a new and simpler authentication mechanism, while your existing access ID and secret keys remain fully accessible.
Here's a list of the updates that are now available:
- Faster Reports: Get reports for your API usage quickly and with expanded date ranges.
- Simplified Data: Find a chart that’s easier to understand and filter.
Announcing the MozPod podcast: Discover human stories at the heart of SEO and marketing
Join Chima Mmeje and a whole host of industry experts to hear stories of resilience, innovation, and success in SEO and digital marketing. Enjoy conversations that show the human side of marketing and SEO while learning actionable insights to help you feel more confident in navigating SEO and advancing your career. Visit moz.com/mozpod to learn more about each episode and subscribe to MozPod on YouTube, Spotify, or Apple Podcast.
Introducing Moz Pro's revamped Keyword Suggestions!
The updated Keyword Suggestions tool is designed to make keyword research easier than ever!
Here's what's new:
More user-friendly than ever. Our interface and visualizations are now more streamlined, more intuitive, and here to ensure your keyword research is swift and effortless.
Integrated Keyword Difficulty metrics. With Keyword Difficulty metrics already incorporated, you can assess the competitive landscape and make informed decisions at lightning speed.
Super quick SERP analysis. Think keyword research in a single click! Plus, analyze predictive metrics to uncover high-impact suggestions and optimize your content strategy to drive even more engagement.
Tune into the new Practical Marketer webinar series and learn from industry experts
We’re excited to announce the launch of the all-new Practical Marketer webinar series! Join Chima Mmeje monthly to learn practical tips from real marketers. Each episode features a different guest speaker presenting actionable tips based on real-life experience in their field of expertise. See the full list of upcoming Practical Marketer webinars here and sign up to join live! You can also check back shortly after the live event to stream on demand.
Introducing the Local Business Content Marketing Guide
We’re excited to announce the publication of our newest comprehensive resource – the Local Business Content Marketing Guide. Featuring expert advice from industry professionals, this new piece of content includes a range of topics, including content creation, SEO, online best practices, social media marketing, and storytelling techniques, all geared toward enhancing the online presence of local businesses. We even included a handy downloadable PDF!
To learn more about the guide from the author, be sure to check out our latest blog post from Miriam Ellis – Local Search Scientist at Moz.
Or you can jump right into the guide to get started learning.
"Drive search traffic with Brand Authority" webinar available now!
How does your brand impact your search performance? How do you stack up against the competition? Learn why brands matter to Google, how to measure brand strength with Moz’s newest metric, Brand AuthorityTM, and how to leverage Moz Pro data to see the big picture of your search impact. Dr. Pete Meyers will demonstrate how brands generate new and unique search demand, leaving the competition behind.
Meet our newest Moz Metric, Brand Authority
Brand AuthorityTM is a Moz-exclusive metric that measures a domain’s total brand strength on a scale of 1-100.
Search engines use discrete methods to model the real world in search. This makes it hard to disentangle the relationship between brand strength and search engine results. Luckily, Brand Authority gives you clarity. Get the insight you need to help inform your brand awareness strategy and maximize its impact.
Learn more on our Brand Authority page or visit our help hub to see how you can start using it today.