Introducing Moz Pro's revamped Keyword Suggestions!
The updated Keyword Suggestions tool is designed to make keyword research easier than ever!
Here's what's new:
More user-friendly than ever. Our interface and visualizations are now more streamlined, more intuitive, and here to ensure your keyword research is swift and effortless.
Integrated Keyword Difficulty metrics. With Keyword Difficulty metrics already incorporated, you can assess the competitive landscape and make informed decisions at lightning speed.
Super quick SERP analysis. Think keyword research in a single click! Plus, analyze predictive metrics to uncover high-impact suggestions and optimize your content strategy to drive even more engagement.
Tune into the new Practical Marketer webinar series and learn from industry experts
We’re excited to announce the launch of the all-new Practical Marketer webinar series! Join Chima Mmeje monthly to learn practical tips from real marketers. Each episode features a different guest speaker presenting actionable tips based on real-life experience in their field of expertise. See the full list of upcoming Practical Marketer webinars here and sign up to join live! You can also check back shortly after the live event to stream on demand.
Introducing the Local Business Content Marketing Guide
We’re excited to announce the publication of our newest comprehensive resource – the Local Business Content Marketing Guide. Featuring expert advice from industry professionals, this new piece of content includes a range of topics, including content creation, SEO, online best practices, social media marketing, and storytelling techniques, all geared toward enhancing the online presence of local businesses. We even included a handy downloadable PDF!
To learn more about the guide from the author, be sure to check out our latest blog post from Miriam Ellis – Local Search Scientist at Moz.
Or you can jump right into the guide to get started learning.
"Drive search traffic with Brand Authority" webinar available now!
How does your brand impact your search performance? How do you stack up against the competition? Learn why brands matter to Google, how to measure brand strength with Moz’s newest metric, Brand AuthorityTM, and how to leverage Moz Pro data to see the big picture of your search impact. Dr. Pete Meyers will demonstrate how brands generate new and unique search demand, leaving the competition behind.
Meet our newest Moz Metric, Brand Authority
Brand AuthorityTM is a Moz-exclusive metric that measures a domain’s total brand strength on a scale of 1-100.
Search engines use discrete methods to model the real world in search. This makes it hard to disentangle the relationship between brand strength and search engine results. Luckily, Brand Authority gives you clarity. Get the insight you need to help inform your brand awareness strategy and maximize its impact.
Learn more on our Brand Authority page or visit our help hub to see how you can start using it today.
You can now integrate GA4 reporting with Moz Pro
Gather even smarter insights to make data-driven decisions that can optimize your SEO strategy with Googles new Google Analytics 4 (GA4). Be sure to make the transition before Google retires Universal Analytics on July 1, 2023 (except for Google 360 customers). Once you have a GA4 you can connect it to your Moz Pro account. We've created this handy Help Hub article to guide you through the transition.
Domain Overview in Moz Pro
Moz Pro has released an all-in-one solution for effortless SEO tracking and analysis. With Domain Overview, it’s now easier than ever to:
|
Moz Local adds Yellow Pages Canada to all Canadian plans
Moz Local Lite, Preferred, and Elite subscribers in Canada will now have a stronger online presence with the addition of Yellow Pages Canada (yp.ca) to their Moz Local accounts. Yp.ca has a mission to connect small and medium businesses with people across Canada. Their solutions are another tool to help businesses achieve their goals. Yp.ca will make the business listing information received via Moz Local available to their customers and visitors.
Interested in Moz Local? Learn more about the plans and features on our website or visit our Help Hub.
"Migrating to GA4: Tips for SEOs and digital marketers" webinar available now!
Everyone knows Google Analytics 4 is superseding Universal Analytics whether you're ready or not but how do you ensure you're setting your team or clients up for stress-free migration? Join Zach and Brie for a fireside chat as they dive into real tips and practical advice for transition into GA4 measurement from the familiar world of UA. We will be discussing Google's changes to GA's reporting interface, measurement capabilities, new features and more. Watch now!
Speakers:
- Brie E. Anderson, Owner, BEAST Analytics (Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today, she runs BEAST Analytics, a digital marketing analytics consultancy.)
- Zach Edelstein, SEO Director, Moz (Zach is a relatively new addition to the Moz team. He has a decade of SEO and marketing analytics experience, working with digitally-focused brands of all sizes. He is passionate about using data to help companies develop their SEO strategies, and is a Google Analytics power user.)
To learn more about transitioning to GA4 and the Moz Pro GA4 integration see this Help Hub article.
Subfolder search capabilities now in Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. Subfolders can be thought of as a way to divide up information or products, depending on your business and are especially helpful if you work in ecommerce, retails or on various different product niches. A subfolder can be a blog, a product category, an Etsy store, and more! To learn about subfolders check out Daily SEO Fix: Exploring Subfolder Search with Moz Pro.
Subfolder search capabilities and subfolder data are now available in:
True Competitor: Cut out the manual effort and save tons of time as Moz Pro helps you identify your truest competitors
Keyword Gap: Craft a targeted approach to overtaking your various different SERP competitors by identifying your subfolder’s keyword gaps.
Explore by Site: Streamline workflows and save time by gathering real time keyword data for your subfolders.