An SEO’s Guide to Writing Structured Data (JSON-LD)
This guide will help you understand JSON-LD and structured data markup. Go beyond the online generators and prepare your web pages for the future of search!
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Can You Reverse A 301 Redirect?
The short answer is yes. You can reverse a 301 redirect. The long answer is that this change may not work the way you'd expect or hope, and it could make your problems worse.
How Bad Was Google's Deindexing Bug?
On Friday, April 5, Google confirmed a bug that was causing pages to be deindexed. Our analysis suggests that roughly 4% of stable URLs fell out of page-1 rankings on April 5, and that deindexing impacted a wide variety of websites.
How to Diagnose and Solve JavaScript SEO Issues in 6 Steps
Here are six steps to help you diagnose and solve JavaScript SEO issues.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Topical SEO: 7 Concepts of Link Relevance & Google Rankings
To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well.
How to Design an SEO Quiz for Your Prospective SEO Manager
When you're hiring a new SEO, how do you know they're the right fit? We've put together a quick guide on desigining
SEO Is a Means to an End: How Do You Prove Your Value to Clients?
Learn the 10 tips for showing your clients the value of your SEO work in this article by seasoned agency SEO Kameron Jenkins.
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.
A Comprehensive Analysis of the New Domain Authority
A statistical look at Moz's much-improved Domain Authority. Find out how it performs vs previous versions of Domain Authority, competitor metrics, and more.
March 1st Google Update: The Mysterious Case of the 19-Result SERPs
On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19. These appeared to be similar to In-depth Articles, but they disappeared the next day.
7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.
14 SEO Predictions for 2019 and Beyond, as Told by Mozzers
Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at Moz.
We Dipped Our Toes Into Double Featured Snippets
Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.
The Influence of Voice Search on Featured Snippets
We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.