How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
How To Appear In Google News: How do you increase your chances of getting into Google News? Barry Adams shares the absolute requirements that can increase your chances of appearing in the much-coveted Google news carousel.
By focusing on optimizing pages for every stage of the buyer's journey, you're much more likely to satisfy searchers (and lead them through your funnel). Learn how to evolve your keyword research to the next level in this article.
When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
How does newly written, original content perform over time, and which factors may impact that performance? Check out the results in this correlation study analysis and see where it might be smart to focus your efforts (and what to stop doing).
Fallout from the days of mandatory blogging means that many of us have a ton of old content on the sites we manage. What's the best way to decide which posts to keep, which to repurpose, and which to get rid of altogether?
Google’s increasing dominance of their own SERPs has kicked up a lot of panic in the SEO industry. Discover smart strategies for climbing back to the top in this actionable article.
Keyword clustering can help you optimize a single page for many keywords and improve your ranking potential, but it's often ignored. Learn how to make the most of your content with this advanced guide to keyword clustering.
By analyzing data from the top 400 most trafficked American publishers, we explore the visual inter-linking matrix of media sources that drive content and the connectivity among these news syndication networks.
Love them or hate them, infographics are still used as a popular link building tactic. Do they work, though, and what other types of content are they competing with? Darren Kingman analyzed one prolific publisher's content to find out.
When it came time for a redesign to our long-outdated Help Hub, we made some big changes that both improve the experience for searchers and help our support content show up in the SERPs.
The long tail of link building holds a wealth of value, but you might not know it unless you've done the analysis. Luckily for us, Fractl did — here are the results.
When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.