What We Learned From Analyzing 1.4 Million Featured Snippets
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
Programmatic Delivery: The Future of Content Marketing and Promotion?
Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.
Simply the Best: 2016's Top Content from the Moz Blog
With every click, visit, thumbs-up, and comment, you voted for the best Moz Blog content of 2016. Revisit your favorite posts and check out what you might have missed throughout the year!
Hunting Down SERP Features to Understand Intent & Drive Traffic - Next Level
SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.
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Reach and Influence: Your First Marketing Priority
The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.
SEO for .edu Sites: How to Defeat 7 Common Problems
Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss.
The 10 Types of Content That Work Best for SEO
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
How Marketing Like Netflix Will Save Your Lead-Gen Strategy
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
What Link Building Success Really Looks Like
In this examination of content marketing successes, Mark Johnstone adds more perspective and depth around what successful link building looks like in the wild versus what we might expect.
5 Takeaways from Earning Links in 130 Countries
What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.
The SEO Myth of Going Viral
Plot twist: What if "going viral" wasn't all it's cracked up to be? Using evidence from three case studies of well-known content marketing successes, Tomas Vaitulevicius makes the case that perhaps the SEO benefit of viral content isn't as valuable as we think.
How to Beat Your Competitor's Rankings with More *Comprehensive* Content
Rand's three-step process for improving your "content comprehensiveness" will help you answer all of a searcher's questions and help you beat out competitors for those higher-ranking positions.
5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love
If your brand is struggling to get a handle on what content to create next, it's time to take that concern off the table by learning how to produce content the audience craves.
A Guide on How to Use XPath and Text Analysis to Pitch Content
One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.