Reach and Influence: Your First Marketing Priority
The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
SEO for .edu Sites: How to Defeat 7 Common Problems
Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss.
The 10 Types of Content That Work Best for SEO
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
How Marketing Like Netflix Will Save Your Lead-Gen Strategy
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
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What Link Building Success Really Looks Like
In this examination of content marketing successes, Mark Johnstone adds more perspective and depth around what successful link building looks like in the wild versus what we might expect.
5 Takeaways from Earning Links in 130 Countries
What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.
The SEO Myth of Going Viral
Plot twist: What if "going viral" wasn't all it's cracked up to be? Using evidence from three case studies of well-known content marketing successes, Tomas Vaitulevicius makes the case that perhaps the SEO benefit of viral content isn't as valuable as we think.
How to Beat Your Competitor's Rankings with More *Comprehensive* Content
Rand's three-step process for improving your "content comprehensiveness" will help you answer all of a searcher's questions and help you beat out competitors for those higher-ranking positions.
5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love
If your brand is struggling to get a handle on what content to create next, it's time to take that concern off the table by learning how to produce content the audience craves.
Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.
All Content is Not Created Equal: Comparing Results Across 15 Verticals
Are you holding your content marketing to unrealistic standards? Success can mean wildly different things depending on your vertical. Let data be your guide: Fractl shares insights from an analysis of over 340 client campaigns.
![How a Single Piece of Content Increased Our DA by +7 Points [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/57eaf1f7f26b25.14209326_2021-03-30-235632.jpg?auto=compress%2Cformat&fit=crop&dm=1617148592&s=4d734645e156b2131a24530a96485252)
How a Single Piece of Content Increased Our DA by +7 Points [Case Study]
While working on their client's site, Sergey and his team knew optimization alone wouldn't be enough to move the needle. They needed links. With one big, successful content piece, they drove their domain authority up by 7 in 4 months. Here's how.
3 Surprising Lessons From Building 26,000 Links
What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns.
How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes
It's no easy task to keep your ideas fresh and relevant. Tap into your audiences' conversations in a mere 20 minutes with the help of tools like Screaming Frog.