Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.
Are you holding your content marketing to unrealistic standards? Success can mean wildly different things depending on your vertical. Let data be your guide: Fractl shares insights from an analysis of over 340 client campaigns.
![How a Single Piece of Content Increased Our DA by +7 Points [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/57eaf1f7f26b25.14209326_2021-03-30-235632.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617148592&s=ddf95005e05a082a9c9ed0cfafcc37c2)
While working on their client's site, Sergey and his team knew optimization alone wouldn't be enough to move the needle. They needed links. With one big, successful content piece, they drove their domain authority up by 7 in 4 months. Here's how.
What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns.
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It's no easy task to keep your ideas fresh and relevant. Tap into your audiences' conversations in a mere 20 minutes with the help of tools like Screaming Frog.
Brands hoping to find lasting, consistent success at content marketing should adopt a "shorter content/less content" mindset.
How much dead weight is bringing your site down in rankings? Armed with compelling case study data, Everett Sizemore shares his single most effective and scaleable tactic for improving your site's overall level of quality, in most situations.
Is your brand using images strategically, as a tool that moves the needle for traffic, engagement and conversions?
In this post, you'll learn how to get your best work in front of the eyes that are most likely to share, blog about, and mention it by using the power of LinkedIn Ads.
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.
We've all got our habits. How can yours work better for you? Learn how your daily rituals can actually support and improve your work goals, specifically content writing.
Tap into trending topics and ramp up your content creation strategy with Moz Content's brand-new feature.
If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly.
Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.