Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Now that Q2 is nearing an end, we're sharing all the fancy updates we've made to Moz Content. If you haven't used it for content ideation and evaluation yet, now's the time to explore the new features and check it out!
Searching for new workflows to help you build those local links? Take a look at how one SEO is using Moz Content to uncover content and linking opportunities.
Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand? In this post, Isla McKetta doles out the top insights from her research into readability and its utter importance.
If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have. This post walks you through identifying, priming, and promoting existing content to earn links, social shares, and boosted traffic.
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SEO is everywhere you look. In today's post, Dan Shure dives headfirst into the world of SEO for podcasting, exploring the surprising similarities and differences in ranking for iTunes and uncovering his journey in launching an SEO-oriented podcast.
The traditional ways of measuring the success or failure of content are broken. In today's post by HubSpot's Matthew Barby, learn why you can’t just rely on metrics like pageviews, visits, or bounce rate to determine whether what you're creating has performed well.
What kind of content is going to earn you the most — and highest quality — links? In a comprehensive look at a whopping 300+ content marketing campaigns spanning from 2013 to the present, Kelsey Libert shares the key ingredients to creating truly stellar content.
If you're looking to build a lasting connection with your customers, becoming a personal, human brand is a great place to start.
If you're serious about readers seeing the strength of your ideas, writing shorter content must become a part of your repertoire.
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
How often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorite in the end typically take at least 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what...
Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.