Manufacturing Serendipity: How to Create Content that Captivates Your Audience
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
3 Unusual Hacks to Dramatically Up Your LinkedIn Game
It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.
Here’s How Meaningful Content Updates Increased Traffic by 57%
It’s no big secret that dwell time has grown as a vital SEO metric for content publishers across a wide spectrum of industries. For our site, one of the largest consumer health websites in the world, time on page is a top priority.In fact, we have a dedicated multi-department engagement team who is constantly testing and tweaking design, content...
Content Marketing Tips for B2B Organizations
B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.
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Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing
Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.
Here’s How Brands Execute Truly Awesome Tactics for Email Marketing
Effective email marketing campaigns begin with attention to detail and empathy for your customers.
Pruning Your eCommerce Site: How & Why
Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.
Here’s How to Close More B2B Deals with Content Marketing
Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale.
Here’s How to Find Successful Content Ideas for Your Small Business
The goal I am hoping to achieve with this post is to provide some actionable research tips for finding content ideas that you can use for your campaigns. My agency IMA Interactive provides SEO services for the professional services industry, so it was my original intention to help those with the same type of clients. But, I am happy if I can help any...
Here’s How to Make the Most of Your Digital Assets
Content repurposing is an asset more brands should add to their content marketing repertoire.
Why Content Strategy Isn't Enough
It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.
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What We Learned from Testing Content Freshness on 13 Blog Posts
Making content freshness work for your brand means looking beyond manipulating dates.
How to Use Hosted Blog Platforms for SEO & Content Distribution
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.
We're Pleased to Announce Moz Content – A New Product for Content Marketers
We're excited to announce the newest addition to our family of tools — Moz Content! Moz Content helps marketers build engaging content strategies with specialized research, measurement, and analysis tools.