How to Get Hands-On with Web Data for SEO
The Web is a vast trove of date, much of it simply waiting to be explored and used to benefit your brand. It's far simpler than you think.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
How to Generate Content Ideas Using Buzzsumo (and APIs)
Learn what is working well in your industry, what your competitors are doing well, and which social networks are best for you to target with the help of Buzzsumo and a few APIs. Paddy Moogan walks you through each step.
Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations
Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.
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Simple Steps for Conducting Creative Content Research
Creating new content shouldn't be a guessing game. Proper research, including figuring out where and how other organizations have seen success, will put your hard work to far better use. In today's post, Hannah Smith shows you the best ways to go about that research.
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Why Good Unique Content Needs to Die
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
You Finally Achieved Content Virality! Now What?
The hardest part about success is replicating it. Learn what to look for when auditing content that's gone viral so you can earn even more shares next time.
How to Create Seductive Blog Content: A Quick-and-Dirty Guide
Tired of laboring to come up with blog ideas that never seem to resonate with users? Within 30 minutes of reading this article, you'll be able to create posts that are the envy of your vertical.
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
How to Create Boring-Industry Content that Gets Shared
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
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The Nifty Guide to Local Content Strategy and Marketing
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%
Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.
Using Term Frequency Analysis to Measure Your Content Quality
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
9 Things You Need to Know About Google's Mobile-Friendly Update
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.