Why Meaning Will Ultimately Determine Your Brand's Content Marketing Success
If your brand is ready to make the next big step in content marketing, adding meaning to the content you create and share is a necessity.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
Million Dollar Content - An Analysis of the Web's Most Valuable Organic Content
Ever see the little guy win big? That no-name website score huge rankings against the big domains on the web? Today we are going to take a close look at Million Dollar Content - pages that beat back the domain demigods in the SERPs to earn huge organic traffic value year-in, year-out.
Guest Blogging and Licensing Content without Incurring Duplicate Content Issues
Licensing your content for republishing on other sites can be a great way to boost your own rankings. In today's Whiteboard Friday, Rand shows you how, and explains why you shouldn't worry about duplicate content issues when you do.
One Size Does Not Fit All: Driving Conversions Through Audience Analysis
It's no longer just "we need more content," but "we need the right kind of content for the right kind of audience at the right time in their journey." Sarah Gurbach details research tools and strategies for understanding your audience.
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How to Write Product Descriptions That Will Make Customers Love Your Brand
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
Case Study: Can You Fake Blog Post Freshness?
The author's small test seems to confirm Google's affinity for fresh content. You might consider a similar experiment for your site.
A Clear Path for Marketers to Surviving Content Shock
The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.
Content, Shares, and Links: Insights from Analyzing 1 Million Articles
This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.
5 Content Marketing Tips for Healthcare Brands
Privacy concerns shouldn't keep your healthcare company from diving into content marketing. The benefits far outweigh any potential pitfalls.
How to Use Content Marketing to Growth Hack Your Way Into the European Markets
Is your brand struggling to find traction in Europe and beyond? These growth hacks might help flatten the learning curve.
Case Study: How a Brand New Site Attracted 6,618 Visitors in One Week
Even the best content marketing ideas never get off the ground without a framework for promotion being in place.
A Practical Guide to Content and Its Metrics
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
Pinpoint vs. Floodlight Content and Keyword Research Strategies
Keyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.