Advanced Content Analysis in Google Analytics
With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
The Art of Concision: How to Effectively Make Your Point in Fewer Words
Learn how to write fewer words while making a stronger impact on your readers, customers, and decision makers.
9 Simple Tips For Making An About Us Page That Works For Your Brand
Your brand's About Us page is prime real estate for prospects looking to do business with the company. Reward visitors for their efforts by showcasing an engaging, insightful page.
Automated Link Attribution with Copy-Magic-Paste
We've all seen it: someone helps themselves to your awesome content and pastes it onto their own website without so much as mentioning the source. But wouldn't it be generous of us to do the work for them Wouldn't it be ideal if their copy and pasted content automatically came with a link back to your site?
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Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
Maximize ROI via Content Distribution Networks
Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.
You Don't Need to Be a Brand Publisher to Win at Content Marketing
Is being a brand publisher the right choice for your business? If not, there's a better way to do content marketing, and it's one many brands are finding success with. Is yours next?
How to Approach Owned and Earned Media
The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.
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Leveraging Panda to Get Out of Product Feed Jail
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)
If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.
Know What Your Audience Wants Before Investing in Content Creation and Marketing
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
Everything You Need To Know About Sponsored Content
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
How to Provide Unique Value in Your Content
Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....
The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014
We've curated the very best digital marketing content from 2014. Find out who tops this year-end edition of the Moz Top 10 and how you can be a part of the fun.