Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

Creating an Online Video Strategy
kate matsudaira

Creating an Online Video Strategy

Content Marketing

Lots of us keep hearing about how video is such a compelling medium and a great way to engage your customers. Not long ago Rand presented a Whiteboard Friday Video where he covers some of the basics around video SEO, like the trade offs between using a third party site, or hosting the video yourself. In the following post, I hope to add a little more to that topic and talk about some additional strategies that combine these ideas - starting with a 3 step process to help you get started with creating a video strategy for your website

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5 Simple Tips for Better SEO Value from Your Feeds
Rand Fishkin

5 Simple Tips for Better SEO Value from Your Feeds

Content Marketing

I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams bloggers are feeling from the surge of linking via Twitter. Whatever the case, there's a few critical pieces that can help make ...

The Zeroth Law of Writing for SEO
G

The Zeroth Law of Writing for SEO

Content Marketing

Google something like SEO Content Writing Tips and you'll get lots of good advice. Most of it boils down to:Write content that's entertaining, engaging, informative, and compelling. Stuff that your readers will love and link to.Do keyword research and optimize your title and your article for those keywordsWhich is all good advice, but i...

Using Your Blog for Niche Market Research
D

Using Your Blog for Niche Market Research

Content Marketing

While I’m convinced that the reason most businesses fail is a self-sabotaging manic depressive CEO, lack of market research is a close second place.There are two main sources of ideas for product development. One of them is wildly hit or miss, and the other is actually fairly consistent for a win. Let’s see if you can figure out which one. Source #1...

Getting an SEO Copywriting Job
L

Getting an SEO Copywriting Job

Content Marketing

The inspiration for this post came when I was chatting with a recently graduated friend of mine who'd been looking for work online. Much like myself when I graduated with that all-purpose English Lit degree, she was looking for copywriting jobs online. Before I started at Distilled I did a bit of freelance writing so I knew exactly where she was coming from. Out of curiosity, I decided to have a poke around craigslist and gumtree- a couple of regular haunts of mine about 18 months ago. The very first thing I noticed was that the vast majority all of the writing jobs mentioned SEO, if not in their title then somewhere in their description. I don't remember it being like that all.