Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire
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An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire

Content Marketing

Good day, fellow mozzers. This past month during my annual vacation to Afghanistan, while traversing the Karakorum Mountains I caught up with the Most Famous SEO In The World, Mr. Darren Slatten. Fortunately for me, Darren had recently wandered from his cave to stock up on rice and opium after a long cold winter. After much prying, Darren reluctantly agreed to this far reaching interview. So, grab some popcorn, sit back and revel in the greatness that is Darren Slatten - The World's Greatest SEO on the planet Earth.

The Pros and Cons of Writing Your Own Blog
Stuart P Turner

The Pros and Cons of Writing Your Own Blog

Content Marketing

After Rebecca’s desperate plea for YOUmoz posts, I felt compelled to stop being a lazy churl and get my finger out. So here you go! Self promotion is a big thing in our little community, and in my comment I alluded that it may be leading to the dwindling number of YOUmoz posts. As such, for all you lovely SEO people I am going to lay down my pros and cons of posting on your own blog, as opposed to posting here.

Everyone Forgets Sometimes: Interlinking Keywords in Blog Posts
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Everyone Forgets Sometimes: Interlinking Keywords in Blog Posts

Content Marketing

I had to smack myself on the head the other day when one of my fellow bloggers (one who knows nothing about SEO) expressed his frustration about a specific problem. Recently the Creative Fluff design blog had received a large number of hits for one specific post, but none of that traffic really went anywhere else on the site, and my friend was wondering, “Well, how do we get them to go elsewhere if they’re reading one article?” I had no immediate answer, but he quickly finished up his statement with, “Why aren’t words related to other parts of the website linked?” It was then that I smacked my head and realized I had completely forgotten about how important interlinking specific words to other posts was for a blog in terms of SEO value.

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Why Search Engines Make It Hard to Plagiarize
Joe Rozsa

Why Search Engines Make It Hard to Plagiarize

Content Marketing

Hello fellow Mozzers (hopefully my absence lately doesn't make it wrong to say something like that). This holiday season, I wanted to drop by and say hello and warm wishes to friends I haven't chatted with in a while. And to post one short article about something that really got under my skin this evening. Like many of you, I have a boatload of side websites that I run for business and hobby both. One of those sites gets a decent amount of traffic this time of year, due to the annual controversy surrounding a college football playoff system. My site, BCSFootballPlayoffs.com, is a couple of years old and is a place where I post my two cents on what I feel would be an ideal and exciting college football playoff system. My site gets decent traffic and is ranked #3 on Yahoo for "college football playoff system".

So What Should We Be Asking Bloggers?
Jane Copland

So What Should We Be Asking Bloggers?

Content Marketing

Last week at Pubcon in Las Vegas, I took part in the session titled, "5 Bloggers and a Microphone." Since then, we've heard a fair bit of feedback that people were disappointed in the session, mainly because the questions we were asked didn't allow us to impart any good blogging knowledge. As was reported in many different places, one attendee asked an in-depth paid search question which...

Selling Services and Shoes: Some Copywriting Tips
Paul Lalley

Selling Services and Shoes: Some Copywriting Tips

Content Marketing

I was looking at snow blowers last week, reading through the literature and trying to compare specs of different models. I don’t know squat about the tech specs of snow blowers, but tell me “this model can shred a big block Chevy” and I’m sold. Not specs. Benefits of snow blower A over snow blower B. That’s what the unknowing (me) want. For example… &nbs...

Adding Value to Website Content
Paul Lalley

Adding Value to Website Content

Content Marketing

I recently finished a job that changed the way I view what I do. The assignment was to revise operating manuals for a mainframe computer software company. For resource material, I was given the old manual and a summary of updates, upgrades, new procedures, and all of the new information that had to be included in the revised manuals. (Stay with me, this does have a point.) I mean, ...

Examining The Internet's Top Blogs: What We Can Learn From Their Success
Danny Dover

Examining The Internet's Top Blogs: What We Can Learn From Their Success

Content Marketing

Everyday a fiercely competitive battle takes place online over capturing the attention of millions of readers. As a result the blogosphere constantly changes shape and different players thrust forward as content kings for the day. Lately I have been trying to find out what forces control this volatile scene. I have been looking for recurring themes and hoping to find useful correlations. ...