Selling Services and Shoes: Some Copywriting Tips
I was looking at snow blowers last week, reading through the literature and trying to compare specs of different models. I don’t know squat about the tech specs of snow blowers, but tell me “this model can shred a big block Chevy” and I’m sold. Not specs. Benefits of snow blower A over snow blower B. That’s what the unknowing (me) want. For example… &nbs...