Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
The number of subscribers is the main metrics of its popularity (well, I am pretty sure everyone knows that but I needed an introductory sentence:)). Recently, I've been exploring and experimenting with some creative looking blog RSS buttons and came to an interesting conclusion: no matter how unique and prominent it looks, people still tend to prefer that standard little Feedburne...
I did a search for "plumbersurplus blog" today because I couldn't remember the URL of it off by heart. Of course, the link I wanted was right at the top of the Google results, but when I clicked through, I saw this: You searched for '...
<p class="MsoNormal"><a href="http://www.flickr.com/photos/75905404@N00/2302522694/" target="_blank"><img src="http://farm3.static.flickr.com/2278/2302522694_9c8485a422_m.jpg" border="0" /></a><small><a href="http://www.photodropper.com/creative-commons/" title="creative commons" target="_bl...
After starting a number of blogs and watching most auger in with flames I have learned the hard way a few tips that have elevated me to blogging mediocrity. While I am sure most of these hints have been covered, there may be a few that are helpful.Regular posts: If you write something that people, not web crawlers like, you need to keep them happy. One post a...
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I remember the first time I heard about someone ending a relationship via email. It was a long time ago (like, in the nineties) and possibly in the days before I had an email account of my own. Everyone was shocked at how someone could bring themselves to do something like that online. Now, such a break-up would constitute a gross lack of inventiveness. Why not edit your ...
The last couple of Whiteboard Fridays, and many of the recent YOUmoz posts, have been about blogging. Rand is doing a capital job of explaining how to increase your blog visibility and move into the next league, and it’s all coming down to the same foundational point – great content. But ...
Should you blog without readers?Foregoing how to blog and why to blog, and how to gain readers, I'd like to discuss whether blogging without an audience is a good idea. The simple answer is, absolutely. The more complicated answer is, yes absolutely, but you should also be making efforts to gain more readers. The difference are subtle, but i...
I am subscribed to about 100 blogs and it can take me the whole day to check the list. But to read that all (plus to check articles shared with me by my friends) is not a real issue. I’ve learned to ’scan’ posts and to quickly find useful information and news. What is challenging is to benefit from what you are reading. Like Vinny correctly pointed out in his ...
ac·tion·a·ble (Äk'shÉ™-nÉ™-bÉ™l) adj. Relating to or being information that allows a decision to be made or action to be taken. So, you’ve just written up that great page on what it was like to care for and raise that family of ducks – or whatever it is you talk about on your website. Good for you...
As a Realtor® in Fort Lauderdale, Florida, my interest was peeked this morning when I read about a real estate agent in Miami, Florida being sued by a developer for 25 Million because of a post on the agent’s blog. After I just about choked on my coffee, I continued to read that basically the agent while writing about the real estate market in Miami, wrote a less than favorable...
Here at Altogether Digital we have an SEO team made up of people from a wide variety of backgrounds and this means that the metaphors we use to explain how we think the search engines work can be very varied. In my case, it means that I often think of the algorithms as being the engines' attempts at replicating a human brain, in so much as they try to predict what a human is likely t...
If you were locked in a room with a whiteboard and plenty of RockStar Energy Drink and told to develop a social bookmark/discussion auto-posting site from scratch and to spend as little as possible doing it, what would you come up with? (Ok, you can have a bathroom in the locked room so you can concentrate.)You'd probably wind up with many of the features of these guys: ...
This is condensed from various sources, including especially Jakob Nielsen's articles on Writing for the Web.Why do you need to know how to write, for SEO?If you spend time writing any of the following:Page titles (the <title> tag)Page descriptions ...
In recent years, the once-common weblog or online journal has morphed into the ubiquitous blog. However, this transition led to some changes - the new terminology somehow allowed anyone to start news publication from their breakfast table. Blogging gives Joe Public the chance to jump on news before any larger entity has the chance to aggressively p...