Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Right - ideally I should have named this post “How to write killer headlines” or “How to get your Sphinn or Digg posts read”. But I wanted a bit more traction than that – so I used one of the oldest marketing tricks – I used sex. As long as the marketing funct...
Ah, yes, the holidays. That time of year when content writers like myself have to come up with cute new versions of festive songs from years past. After we're done beating our heads against the fake office mantelpieces hung with stockings, and have sufficiently drowned our sorrows in the bitter eggnog of trying to write lyrics that both scan properly and vaguely fit ...
I know exactly what you should do with your blog because it isn't mine, I don't have to implement any of the changes and if my advice is crap, I don't have to live with the consequences. This said, I've been poking around inside my favourite social networking site and I've...
Youmoz and Sphinn are some of the best social networking communities in search marketing today. From participating in these two communities and reading a lot, I've discovered a few excellent bloggers. All of you who want to succeed at search marketing need to add their blogs to your feed readers. The bloggers are, in no particular order, Hamlet Batista, Maki aka Dosh Doh, Igor Mordkovich, C...
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We all know a long term strategy to developing content is necessary for our sites to become known as authoritative. Yet most webmasters, bloggers, etc. tend to think of content development along two lines:Quickly conceived short postings about current news and developments in their niche (this is what most blogs are known for)Thoughtful link bait that ...
I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...
Well, the big page rank brouhaha last week caused me to take a good long had look at all of my sites. Not just their PR (relatively unchanged) but their SERPs, objectives and overall long-term strategy.I have a lot of varied interests (boating, real estate, SEO, travel, super heroes, video games, etc. etc.) and I've always felt it was better to have a lot of individual blogs or...
As we go through life we invariably at some point run into a chance to or see a case of someone else to plagiarize.Case in point. Just the other day I was checking another Search Marketing site that I read for updates. (gasp! I'm sorry seomoz its just a short fling, it doesn't mean anything) I found out to my dissapointment that his always excellent content had been publish...
Most of us know the basics of long tail searches. I am reminded of this every month when I am checking the statistics on my web sites and I see the wide variety of referring search phrases.On some of my sites, these search phrases are very narrowly defined. Good for me - my content is on target. But the more varied your content, the more varied the resulting search phr...
I have read much of the stuff that you write, and other SEO/SEM folks write, about how to build links, and grow in ranking on Google. One concept that I'm particularly interested in is linkbaiting. I have a problem, however.My blog is in the area of self development, and some other related topics. As you can probably guess, that means that most of my articles are se...
One of the daily tasks that either myself or Rebecca take care of is moderating YOUmoz submissions. Everyone who has ever submitted a YOUmoz entry will know the process: you compose your piece, hit submit, and wait around for an SEOmoz staff member to publish it. If a piece is original (that is, it doesn't show up in Google when we search for a snippet of its text), is coherent, on-topic and gener...
Whether in life, SEO, or content generation(for some of us, these have sadly become one and the same) passion is key.I'm sure that all of us have a past teacher or professor that sits on the lid of our mind's eye, and continually stomps around in disgust as we mindlessly churn out "okay" content. We rationalize that the keywords all appear in a semi-natural fashion, and...
For those of you who have been following SEOmoz for a while I want to take you on a trip down memory lane -- for those who are new a bit of history. Back before YOUmoz there was a stable of non-staff bloggers including EGOL, 2K, Michael Martinez, Guillaume, and GeoffreyF67 (aka Gman).They made up a strong pool of well-spoken people with very different opinions or perspectives on search optimiza...
Let me spin you a little bedtime story. Once upon a time there was a client who was growing by leaps and bounds. As any smart client should, they decided to do some market research and plan their growth based on reliable data and strategic thinking...