Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Sometimes when I start my online experience with a website, I ponder and think to myself about how much business the owners must be losing, for one reason only – the copy, or “general text” on the site is …. well, crap. Yes it may be a great design, but that’s not going to entice me into working with this company, I want to know what the site is about and what...
Sir Tim Berners Lee, the man who invented the World Wide Web, once said of writing online without offering links to other related content that it: [is] like speaking but with a paper bag over your head...
We’ve now seen how writing for online is different to writing for print, and the importance of choosing the right words to use. Next we’ll see how a good headline or intro can make all the difference to whether your article will be read or not. 1) Headlines on many editorial sites get turned into title tags (the blue bar at the top of your browser...
Yes SEO copy does exist. It requires a tactically and strategically different approach to conventional marketing copy, and requires research, careful application, contextual referencing, and intuitive search query language utilization from the first draft. It’s not that easy, it is important, and it might make all the difference to your pages. 1. ...
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I got tagged with a blog meme about why I blog by Andy, but rather than simply ennumerate my personal reasons, I decided to go bigger and describe all the reasons, personal and professional, that should encourage you to start a blog (or continue to update the one you write). Codify Your Thoughts Build Name/Brand Recognition Prepare for a Book ...
Let's say that you are finally willing to take the content plunge. That is to say, you've seen the light and are now dedicated to providing your site visitors with the quality content that they need and crave. Let's furthermore say that you read my article 7 Tips for Writing Quality Content&n...
A few months back I wrote a post about female bloggers, and how I don't get shaken up or outraged about the imbalance between female bloggers and male bloggers in the tech/SEO sphere. For the most part, I still stand by what I wrote, but today I'm going to (sort of) eat my words and talk about Kathy Sierra's unfortun...
This week, I've authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait): The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is imp...
I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...
Yesterday, in my post on the Secret of Search Marketing, I promised to unveil what exactly the "Linkerati" want from a website's content. Today, I'll do my best to explain, but first, I need to explain the motivation of the Linkerati and explore their level of influence. Seeing as the word "Linkerati" is completely new and invented by yours truly, I feel that I ...
How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
A little over a month ago I wrote about the difference between words people search with and words marketers prefer to use on a website. I came across a good example of this on the Bell Canada site a few days ago. Well, actually, this is a littl...
If you're a new writer, just entering the blogosphere, you'll find an overwhelming amount of advice telling how to blog, how to monetize your site, what rules to follow for search engines, how to create passionate readers, and how to boost your traffic. One element that's often missing is the all-important subject of what to blog about in the first place. Let me urge you to follow this simple f...