Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Last week, Neil Patel reported that Digg is making it harder to get Dugg. I can certainly vouch for that. An ex-client and friend of ours launched what was (at least in my opinion) a highly Digg-worthy article on the Ten Servers ...
At the 37 Signals blog, Matt is discussing the efficacy of having buttons for Digg, Del.icio.us, Reddit, etc. listed on the bottom of article pages or blog posts. Here's what he had to say: Given the Ebola-like spread of these things they must be reall...
In order to remain in their audience's good graces, bloggers need great posts - and that means they need great ideas. SEOmoz has produced an average of more than 2 unique posts each day for the last couple years (~1500 posts over ~740 days) - but it's no easy task. Sometimes ideas for content come to you and it feels as though you can't write enough. Other days, yo...
I was completely blown away by Jeremy's recent release of his site statistics. Since coming to popularity in the Spring of this year, Jeremy has been one of the most succesful traffic-growth stories in the blogosphere and certainly the search community. Below, I've taken his numbers and added our own: ...
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With the popularity of sites like Digg, Del.icio.us, Reddit, StumbleUpon & others skyrocketing, website owners, marketers, bloggers and, of course, spammers are seeking to capitalize on the traffic these portals can drive. Many have taken to creating great content in the hopes that the members of these sites will appreciate it, but others have turned to manipulative practices in the hopes o...
Technorati currently has two Top 100 blog lists - one according to favorites and the other generated based on link popularity. The first measures Technorati users who've marked the blog as a "favorite;" as per the screen capture below: ...
One of the earliest lessons I learned in the forums, blogs & communities of the professional, search marketing sphere was to keep my politics private. It's a sad reality that logical debate and discussion of something critical to our lives must remain sequestered, but the current political environment in the US and in many places abroad prevents rational presentation of fact and opinion on ...
While attending an SES session last week I decided to put together some linkbait. The session itself wasn't particularly interesting and inspiration had struck so I figured I'd make better use of my time and write some kind of guide or howto article. The result was the 5 HTML elements you probably never use blog entry. My original plan ...
The search & search marketing fields have, over the last 4 years, become overrun with bloggers. It would seem that many of us have been drinking our own Kool-Aid and hopping on the blog bandwagon. Lately, more and more folks have been asking for my take on this trend - what do I read? How often do I visit? Who do I respect? In a controversial move, rather than simply creating a blog...
Along with their recent redesign, Technorati now has a "most favorited blog list," it appears both on the popular page (along with cool data like the most popular online videos, tags, searches and news) and in its own page as a list of the top 100. ...
When folks think of Digg, they're often misled into believing that the content seen on the homepage is representative of what a wide base of Internet users think is news-worthy and important. The numbers tell a different story - that of all stories that make it to the front page of Digg, more than 20% come from a select group of 20 users. Digg isn't shy about hiding this fact, their top users p...
In case you're seeking some inspiration for writing on your own blog or in need of strong examples to point your executive team/marketing director/non-believer business partner to, I thought I'd share a few favorite blogs (outside the webdev/SEO sphere). I've just gone ahead and listed the titles, along with an excerpt: WaiterRant.net...
This is for French readers or French audience, especially in Europe and Quebec. It talks about French digg-like websites. Our blog has hit the first page of major French 2.0 digg-like websites for approximately 28hours now . I think most of our French readers would like to know which s...
Recently, with the success of YouTube, up to 40 videoblog platforms are trying to grasp a part of their marketshare. But what is it all about? The upcoming articles will be trying to identify how the emergence of videoblogging (aka vlogging) can benefit video amateurs and professionals, as well as SEO marketers, journalists and compani...