Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
As I noted early this week, there's a lot to be desired from blog ranking and measurement tools. Technorati's measure of influence via links is the most common method used, followed closely by Alexa data (which can be badly skewed, particularly when the URL is inside a much larger host). At SEOmoz, we used several key indicators...
Let's say I wanted to compare the relative levels of inluence of two bloggers in the same field. Although no method other than direct access to their visitor stats is going to be entirely accurate, there are several pieces of data that can provide a clue as to how "far and wide" a blogger's readership extends: Alexa data - though i...
Big kudos to Barry Welford who pointed out Keotag at Cre8asite. The site offers a simple search tool for single-word tags (or combinations of them). It allows for direct, quick queries to 17 different "web 2.0" type engines (and Google), including Technorati, del....
Note: If you are unaware of The Project topic, please read the previous parts: The project: In the beginning (pt1)So, the ...
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Like most people in the web industry I got several personal eternity projects waiting for execution. As unlikely as it may seem my recent 3 week sick leave (due to frontal sinusitis) provided me a change to finally tackle a project I had been planning for several years. And since I u...
With the popularity of RSS readers skyrocketing (particularly in tech-savvy fields like SEO and webdev), writers in these arenas are realizing how critical it is to have compelling titles and a great first few lines in order to get the RSS subscribers to click-through to the site. This morning, Donna identified one terrific metho...
Came across BlogInfluence which purports to give a score to indicate your blog's relative level of importance in the sphere. The rough calculation is based on the number of Technorati and Yahoo! links you've got, added together with Bloglines subscriptions and multiplied by a factor that uses Google's PageRank. It's certainly not a perfe...
I stumbled onto (yes, literally with the StumbleUpon toolbar) Blogburst today and was relatively impressed with their content partners. The idea is that you submit your blog and the content (if accepted) gets fed to large publishers like the Washington Post, San Francisco Chronicle, Hou...
The Pew Internet & American Life Project released a new study yesterday on Teen Content Creators and Consumers (warning PDF). The study has some great information for those of us who have a personal and professional stake in the development of web content. I've pulled out what I feel is the most relevant items for ...