Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
I've always struggled to understand how widgetbait would be an effective linking strategy for most businesses. Of course, Matt Inman demonstrated how it can work (and fail) for dating websites, which automatically translated in my brain to 'working for markets that are fun and not to be taken too seriously'. But how does it work in i...
In the world of SEO, every link matters, and every link that can be earned, should be - it's the principle of "optimization." Yet, to this day, even many companies and sites that are focused on growing their search traffic don't think about optimizing the links they've earned. Case-in-point: The web forum software company, VBulletin. Have a ...
Sharing is good in kindergarten and in SEO. ...
For the Mozzers delectation I am proud to present my inaugural post: Blinking That’s right, Blinking; a beautiful medley of blogging and linking. I run two ecommerce websites and this is a technique I’ve been trying out to build juicy links to the homepages. So far this will only work for sites that do not export their products overseas, althoug...
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I am a big advocate of looking for ways that clients' businesses can support link acquisition. For those of you at the expert seminar this week, this fits closely with Rand's presentation on enterprise link building strategies. It became clear at the seminar that there are a lot of in-house SEOs who read SEOmoz and for you guys (or agencies working with larger clients) I think a critical success factor will be exactly this.
*** My first post on YOUmoz, so be nice :) *** Well Google doesn't really hates, in fact it eats them for breakfast, most of us in the search engine society know that. However, recently there have been discussions about paid and reciprocal links, both of which I have been involved in during the past.One issue I had specifically was that of paid directories. There are hundreds ...
An alternative title for this would be "headsmacking linkbuilding tip #1" but I'm not sure this will be a whole series so I'm going to play it safe with a title which doesn't force me to come up with these ideas on a regular basis. I know, I'm lazy. Bite me! Talking of being lazy - I'm always looking for ways to jumpstart linkbuilding campaigns and cut corners and if my kn...
Rare is the month that goes by when the spectre of the none-too-solid argument for hoarding link PageRank and link juice doesn't rear its ugly head. And since I've just spent the last 5 hours on Q+A duty (as our beloved Q+A manager Jane is on vacation), and in need of a short punchy post, I'll make this brief. Arguments for never linking out to other sites: If th...
Me and my team spend a lot of time, like most of the industry, do the 'hard yards' finding potential back links to our clients sites. We use some great tools. These include: The Juicy Link Finder http://www.seomoz.org/link-finder Yahoo Site Explorer http://sitee...
I recently composed the following letter for one of my clients and figured it might be helpful for some of you. Feel free to use any or all of it and change it as you see fit for your own purposes.Cheers!Tim Staines ABC Company Website Growth Strategy How the ABC Company Sales Team Can Have a Huge Impact The Concept When a non-abccompany.com website links to a...
As the head of a good sized SEO team I've been getting us off the drug of paid for links over the last 12 months. We're nearly clean and we're determined to stay that way. Inspired by Eric Enge's post http://www.seomoz.org/blog/getting-the-anchor-text-you-want, I thought it would be useful for me to share some of the things we're doing that has made that possible and ...
VanessaH, an SEOmoz member who does SEO work for PlumberSurplus.com, recently contacted me about an interesting link bait campaign her company is attempting. Basically, the SEOs over at Plumber Surplus are trying to build more links to the site and hopefully bump the Page Rank up from a 5 to a 6. They...
Link building is without doubt the most powerful driver of search engine rankings and as such has become the most abused. Not so long ago reciprocal links were the SEO’s stock in trade greatly influenced by the hallowed teachings found within Page and Brin’s original PageRank document. In their ongoing quest to deliver the most relevant results search engines devalued links that are...
To date I have journeyed through my Keyword Discovery Process and waded through the first part of the Small Business Link Building (analysing the opportunities). This post is a follow up to the latter, and discusses the wa...