Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
After reading rishil’s post about linkbuilding for small business, I thought I’d throw in a post about linkbuilding for even smaller start ups – and how starting early with this nifty little linkbuilding tip could give you a sweet advantage. Er, by the way, some people may call this grey hat ...
I promised in my last post that I will disclose a Link Building strategy that Small Businesses have access to but tend to over look. Note that most small businesses may not need hordes of links to target the niche keywords that we identified via our ...
Tonight I made an online purchase at a store called Widgetco.com (no, I'm not kidding, and I'm not using "widget" as an example, the site is actually www.widgetco.com). Sixty seconds later, this email shows up in my inbox: ...
Google's been pretty clear - buy or sell links, particularly those that come from broker-type services, and we'll take steps to penalize your site. At one time, this meant simply de-valuing the links that come from paid sources, essentially erasing them from the link graph so as to "take the money out of the rankings." Now, however, a considerable amount of new evidence has emerg...
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Greetings, I am now officially moving from lurker status to contributor. Yay!It is oft debated the value of the .EDU TLD and whether the domain itself carries greater weight with the searche engines or if it's just the high value content of the higher education sites. No matter which side you are on, wouldn't you like to have some easy link love?We're all o...
My first triathlon was this past Saturday (it was a sprint), and it didn't go so well. I figured there would be some way to use the experience as a lesson learned about SEO, so I thought about it for a bit and concluded that there is a lesson indeed, and it is about paid links. Obviously, it's a loose tie-in, but whatever, I'm good at...
<p>One of the reasons people focus on buying links is that they want to be able to select the anchor text that they need to drive their rankings. It makes for a pretty simple relationship. You offer the publisher of another site money for a link, and in return you get to specify the link. If they don't want to give you the anchor text you want, you move onto another site.<...
We work in an industry where no one lacks the ability to link. It's very tough to find one SEO, or one person who's interested in SEO, who doesn't have a website of some sort. Many of us have more than one: a work-related domain and a personal or hobby site. None of us lack the ability to link. Thus, it seems we sometimes forget that not all industries are like ours. ...
How does linkbait work, from 10,000 feet up? If you look at the big picture, linkbait works because of distribution. And email marketing can be just as great - if not greater - a vehicle for promoting linkbait than social media, because the distribution possibilities are superior, to say nothing of segmentation. (This post was inspired by Rebecca's non-search ...
When engaging in a link exchange campaign it is important to choose your prospective “friendly sites” wisely. The sites should be reputable, should have a related subject matter or be in a similar industry. Ideally, they should also have a high PageRank so a link from them means a nice glass of link juice for you.The process of finding the candidate sites by Googling for targ...
I was reading up on Wired.com, as I do everyday, and I came across what seemed like a fun project called The Big Word Project. What is The Big Word Project?"The Big Word Project is redefining words. Search for your word and link it to your website. Your website is then the new definition. Simple." "...
I have received a lot of high quality information from seomoz, and now i think its time to give something back.This is my first blogpost on seomoz, and its gonna be short, but worth reading.You all now how fun it can be to create the perfect linkbait, and here is an easy way to do it. I made a post called "present game", (I'm not sure this is the right word in Englis...
<p>Outbound links play a critical role in your overall linking strategy. This runs counter to the philosophy that used be popular in the industry, that of hoarding PageRank. You do read less about the notion of hoarding PageRank these days than you used to, but I still think that many publishers do not fully understand why outbound links are important.</p><h3>Understa...
I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we've got here at SEOmoz. In the comments below, share your top 3 most bizarre, unique, unconventional or simply unexpected link building tactics. They can be specific, broad or even a little coy. The rest of us will go through and reward with thumbs up depending on how ...