Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across two webpages with valuable insight into the process of link building. Both are from universities, providing ...
As if SEO does not have a bad enough rap out on the Internet, companies go and create Link Building schemes like this:"In a nutshell, the WMC system will automatically create up to 5,000 unique search engine-friendly content pages (seen only by the search engines). Because your w...
<p>One great way to get lots of links is to launch a massive media campaign. This works particularly well if you are a large brand. So this is not you? Well then, you are at a disadvantage. Massive media campaigns are great ways to get lots of links, and major brands launch these things without even blinking an eye.</p><p>Assuming that this is not an option for ...
Bait and Switch is a well known Link building strategy, which in my opinion works well with a viral campaign. In most cases its used for sites that don’t have very appealing content...Because I am inherently lazy, and do not want to particularly bore most of you with what this tactic is, I will just link to Jane’s prese...
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<p>Directories can provide a rapid way to get new links to a site. Opinions on how to approach this range from submitting to every directory in site, to being highly selective. This post will discuss what's happening under the covers to provide some perspective on how you might choose to approach it.</p><h3>The basics - Yahoo</h3><p>The key things that...
Exchanging links has been a common practice for some time now between webmasters that want to increase their search engine rankings. Lots of these webmasters trust their rankings solely to their link exchanges, the big problem with this is that this kind of links are known to be deprecated by search engines and even Google is telling us not to do link exchanges in the webmaster guidelines. I remem...
In my eyes, there is no paid links debate - I simply don't buy links, for our own sites, or those of our clients. This post will lay out the basics of why we don't buy links, and is the first in a series on link building strategies. To set the record straight up front - I am not telling you that you should not buy links. However, if you do, you should...
My recent articles about doing SEO for the porn industry lead me to believe that I have a perfect link exchange experiment sitting right on one of the sites I own. Which site? LyricVault.comPayne, where are you going with this? Is this another advanced form of spam (ahem, viral marketing) you are ...
So I was eating at Del Taco and... I LOVE Del Taco's $0.99 Chicken Soft Tacos. In fact. I like them SO MUCH that I refer my friends to it. Now the other day I happened to eat 3 of these that did not meet my expectations. Now of course, this is 100% the fault of the franchise (which inspires some other interesting analogies as well.), but It certainly put my mind...
Search Engine Land's Danny Sulivan recently issued an apology regarding a post published in SEL where the title read "Get a free link from Wired"For those who don't know what I'm talking about, here's a little recap:Wired has a ...
Last month I was working on a new project and since it wasn’t a start up project, I needed to get familiar with all pages and website architecture. On the other hand it was necessary to select the keywords that were going to be used to optimize each page. In order to do that I made a diagram that helped me be consistent when matching those keywords with: internal links, anch...
We've all been trying to walk the straight and narrow path of relevancy. We know that search engines - and actual human visitors - will look askance at links to french vacation properties appearing on a page about dog beds. So we've all been working hard to build relevant links to the sites under our care. Dog bed links appearing on pet pages is ok, so let's go after ...
Today at Pubcon, I'm speaking on the Link Buying Panel, but here on the blog, you're getting a sneak peak at one of my topics for the presentation....
Having battled the SEO war on all fronts (for myself, for clients, for a firm and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you&rs...