Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
I watched a nasty trick take effect at the DMOZ today. Apparently, unscrupulous editors have been getting more and more black hat about using particularly clever techniques to foil their competitors who are listed at the directory. This particular technique came to me via an online acquaintance whose name I promised not to mention. This editor's technique, as he controls some real estat...
Everybody talks about recip link trades, directory submission and buying links. How about let's share a few unconventional link-building ideas here. I'll give you my best three and if every person who reads this adds just one more we will build one of the best collections on the web. Ask for the Link: If you have content that people will link to naturally then plant a seed in the mi...
So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...
Aaron Wall has put together a very impressive link analysis tool. Sadly, I don't have time to check it out personally, as I'm deep in tool building myself. However, his review of the tool is exceptional and walks thr...
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Once again, EGOL from SEOChat has sent in a contribution for SEOmoz.Good .edu links are getting harder to get thse days. Most professors are moving away from .html webpages and into cou...
Over at WebHostingTalk, a very popular forum in the web hosting industry, there's a thread about buying links vs. earning them. The advice tends towards a ...
Glengara posted at SEW asking whether Fantomaster's suggestion that on-page SEO was being ignored, to the detriment of rankings, was accurate. Several good responses illicited even more questions on the subject. I...
I got the e-mail I've copied below today. It's probably the best link request example I've ever gotten. Even after realizing that it was probably an auto-generated and mass-sent e-mail, I considered responding to let him know I appreciated the kind words. People are always asking how to phrase their link request letters, so here's a sample: ...
As 3-way, 4-way and more-way linking has grown popular, particularly with the advent and overwhelming popularity of Shawn's Digitalpoint Co-Op Advertising Tool, other systems have popped up to attempt to create ...
EGOL from SEOChat asked me to blog on the subject of the "most valuable link". The MVL award is something I think I'll blog on monthly and perhaps give...
Many have surmised that un-natural link building is reponsible for ranking issues. This may very well be true, as much of the evidence I've been able to review on the issue of sites in Google's sandbox have displayed similiar features. Links have typically come in fast and furious at...
I've blogged previously on the subject of Del.icio.us, but this time I want to examine our own, specific field and the links that spring up from the tagging community. Del.icio.us has a large base of users, yet few of these issue SEO tags...