Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Rand regularly finds directories and shoots them my way so I can add them to our Premium Members' Link Directory. I don't know where or how Rand finds these gems, but I've added directories that focus on topics as diverse as corn, Nepal tourism, and taekwondo. I typically only add sites that offer direct links to their listings for maximum link build...
Links are the most important thing when trying to rank for competitive terms nowadays, and common ways of getting links are already known by everyone; that's the main reason why we need to focus on different, more advanced link building techniques. In this article I am not going to talk about common ways of link building such as exchanging links (cross linking way), submitting o...
I'm lucky enough to have a few high-yield websites in some local niches (real estate) with very low competition.For the three or four keyword phrases anyone would use to find my web sites and services, I already rank #1. In fact, for some of them I rank in the top 20 if you do the search terms without mentioning the city I am. Mention the city or county, and I'm right there ...
Hello, My Name is Amine and am a professional SEO and link builder from Paris, i love my job and am always looking for original link building ideas and concepts, this is my first contribution to the SEOMOZ community.Do you own a Beautiful Website? if you have a Professional, Attractive and Unique Web design, then you are probably missing about 50 High Quality Backlinks f...
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Rand wrote a blog entry today: http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factorsI'm sure we've all read it by now.One thing he says is one of the top 4 factors is "Raw Link Juice". So this...
Two weeks ago, Google took some severe action against a great number of general topic web directories. A post on Sphinn blamed me (which is hilariously awesome): All of these directories no longer rank for their trade mark names, Rand Fishkin...
Hello everyone and welcome to my first SEOMoz blog post!I wanted to talk about a subject which I feel is getting very little coverage at the moment and bring it to the forefront of your attention. Drum roll…Google’s stance on paid links!
As much as I’m looking forward to SES San Jose next week, one of the areas for improvement for these kinds of conferences, in my opinion, is more presentations targeted to small businesses and sites with smaller budgets. Jennifer Laycock (Search Engine Guide) and Matt ...
I've been a fan of David Wallace for a while, but his rant on things that bug him about link sellers was one of my favorites. It also made me realize that I needed to write a solid post about link purchasing directly from websites under the radar of the engines. To some, this type of advice would put me squarely in th...
Last week's Whiteboard Friday video caused quite a stir in several SEO-focused communities. Looking back, I clearly should have anticipated the backlash – many of the SEO forums are filled with people bu...
Just look at it. The beauty - so magical, so inspiring. I feel like Gatsby finding Daisy again after all those years. It's enough to bring a tear of joy to this bearded SEO's eye: Of course, coming back down to Earth for a...
Caydel published a great post a few weeks ago detailing how you can get better rankings in Google Images but some of the comments showed that people don't really think Google Images traffic is high quality and that nobody really knows how to make the most of it.A few months ago I was think...
We got an opportunity today to get a practically perfect link for one of our clients and, because it prompted some discussion in our office, we thought we'd throw it out to wider discussion. It's not often, you get whatever you want, but this site has loads of great on-topic links, rank for the target search and we can have whatever link we want.So that's when the debate started. Wo...
If this doesn't win me cheesiest title of the year (or at least the blogging Tonies), I don't know what I'll do. Seriously, though, I've noticed that a lot of people have questions about how to measure the quality and veracity of a link. Why? To answer questions like - "How much should I pay for this link?" or "Why is my competitor ranking so well?" or even "Which links...