Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Tonight I'm back from Hong Kong and China, sitting at my computer in lovely, cool, wonderfully-clean-tap-water-spouting Seattle. There's a lot to come on Chinese search marketing from myself, Si and David Temple (who generously offered coverage of the conference for the blog), but, in the meantime, I know we need to get back to basics here at SEOmoz...
That Joe Whyte sure has been busy lately. With the amount of time he spends on IM pestering me and Jane, I'm astounded he had the time to get a new site up and running and post this entry about how to get links from .edu sites. Basically, h...
This post is in response to the idea that you should be afraid of who you buy links from. Inbound links cannot be penalized because there is not a reliable way for Google or any other search engine to verify that the target of the inbound links is responsible for placing them.Googlebowling doesn't exist here because if it did then everyone would be able to get their compe...
"I once had a farm in Africa" Meryll Streep told us in Out of Africa. Well Meryll, I had a house in Africa too and it was a nice sturdy house with an enormous patio that overlooked a landscape filled with trees of such shape that my eyes never became familiar with and which never failed to be lovely to the point of amazing me every morning I woke up. Beyond the t...
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Last week Seth Godin wrote a raging post about emails he’d received requesting links from his blog. The emails were from employees of Reed Elsevier, the publishers of titles such as Variety & LexisNexis, and what really angered Seth is not so much the fact that he received multiple reque...
Brandon Hopkins, who runs a blog on search & webmastering, emailed me earlier this week to ask for my opinion on an article of his. Here's what I wrote back: I doubt you've got a shot at Digg-bait; it's too SEO focused and will get buried instantly. I'm not sure I'd even submit it as the ...
Rand's post on Monday "The Secret to Ranking at the Search Engines (that's really no secret at all)" highlights the importance of website content appealing to the linkerati for the purposes of encouraging plenty of high quality, on-topic (possibly) and most impo...
And here we go, diving into the other half of it! So, let's get cracking...Question Six: What are the top 3 over-rated and under-rated criteria for determining how valuable an individual link will potentially be to your site’s search engine rankings? Over-rated - PR, location in a site, and the content it's onUnder-rated - Where...
The "round robin link interview" over at Rae's blog, which Rand posted on recently, had me thinking..."As someone who has more than his toe in the black hat circle, as well as d...
Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I've tried to lay out the process of how this theory works as clearly as possible, and provide a few examples. ...
Today I want to touch on two issues that, when improperly perceived, can negatively impact how search marketers and site owners build out their campaigns. Links to Pages & Domains Many folks new to search marketing, and even some with experience, incorrectly assume that many elements of the PageRank model are still in place, including the idea that the link ...
I thought I had already submitted this but after I hit 'publish' it lost formatting and I'm not sure if it actually went to you. If this is a duplicate then please accept my apologies... My little boy had a temperature on Friday so it was a day of sitting under blankets on the settee, playing Lego Star Wars and watching DVDs whilst the virus worked it's merry way thr...
First off I want to preface this post with a little warning. I’m by no means an SEO expert. In fact, I’m a newbie to the game. I only have about six months of real Internet marketing under my belt (although in online time I suppose that would equate to a few years of real world experience.) Many people might shrug me off because of my lack of experience but I think it’s actual...