Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Not many people realize the power of deep linking into your own site within the first paragraph of your blog post, article, PR release, etc. No, this is not suggested because Google might give more value to links higher within the content. It’s simpler. Whenever your “content” is republished somewhere … many times you’ll notice that the web...
When the news came out that Wikipedia would be adding "nofollow" attributes to all of the links to external posts, it really was not a surprising move, in my opinion. Because of the website's high visibility in search, traffic volumes and ability to easily develop, create and "link" content, i...
Ok masterbaiters, it is time for you take your thumbs from where they usually are -- the keyboard typing some clever missive to garner links -- to give this post a thumbs down. You won't like it. The Google bomb for President Bush has finally withered to a miserable failure. Its cleverness had a built-in time bomb waiting to boom, and perhaps linkbaiting has a bomb t...
Most people reading this might be thinking that article marketing worked great a few years ago but as Google has improved its algorithm the effectiveness has decreased somewhat. This post is designed to show that although some types of article marketing have been devalued it still works very well if you are creative. There are a number of different ways to tackle this issue, not all...
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I just spent the last 5 hours going through 30-35% of the entire SEOmoz posts because we're training new interns here, and I wanted them to get a good idea of the whole concept of SEO, some known people, and I basically went through the last 600 articles published by SEOmoz, as well as a few other sources. This is like the wrap up of the most insightfuls only SEO related posts in the ...
Mr. Cutts recently wrote a story about so-called "undetectable spam," in which he countered any paid link building service's claim that it could be truly undetectable to search engine spam sniffers like himself. I'd agree with most of what Matt says - almost any large-scale link development operation that's designed to boo...
Last week, Kim Krause's Cre8pc blog got Dugg. She wrote about her experience, which she described as largely negative: In addition to the negative comments and free for all party over at Digg, ...
It may seem odd coming from someone who practices link building and whose clients require the service, but I'm gald to see that Wikipedia has shifted back to nofollow on all outbound links. What surprises me is that a relatively small-time SEO contest was the catalyst (according to ...
SEOBlackHat recently wrote a post about global warming that calls it out as being "The greatest scientific fraud in the history of mankind." Even though the author says otherwise, the post is obviously linkbait for an SEO competition to ran...
This week I've been link building for a new client, a key part of which involves development around specific company names and specific company products.And it got me thinking as to whether link development could be next in line for trademark infringement suits.In this instance, I don't think there's any danger as these are products/services openly resold via third-parties....
SEOmoz is, in my opinion, as "white-hat" in our optimization practices as an SEO firm can get with being illogical. Yet, we still advise some of our smaller and mid-size clients to buy links - we even go as far as to buy links for our own in-house projects. This practice would seem to directly conflict with every piece of advice given by prominent search engineers and, most recently, ...
More than a few folks have asked that I weigh in on DMOZ and going through several forum posts, it appears the need is dire. As many may have noticed, DMOZ hasn't been accepting any new submissions for several months - when you try to submit a site, they simply show this page (link condom applied; they'll get no quality vote...
I was surfing the web and I found one of those "SEO World Championship" launched by a European Internet Marketing company, Eastpoint. The tournament is starting on January 15th 2007 and I had a funny idea. I haven't spoken with Rand about this yet (i.e. Rand: what do you think of thi...
One of the questions I asked at the search engine Q+A on links was "how do the engines feel about pay-per-post services on blogs, where advertisers can buy links and product reviews?" The consensus answer shocked me and probably will shock you, too. On the panel were: ...