Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...
Aaron Wall has put together a very impressive link analysis tool. Sadly, I don't have time to check it out personally, as I'm deep in tool building myself. However, his review of the tool is exceptional and walks thr...
Once again, EGOL from SEOChat has sent in a contribution for SEOmoz.Good .edu links are getting harder to get thse days. Most professors are moving away from .html webpages and into cou...
Over at WebHostingTalk, a very popular forum in the web hosting industry, there's a thread about buying links vs. earning them. The advice tends towards a ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Reciprocal links have long been both the bane and salvation of the individual SEO working away on his/her own small website. Recip links get slammed in the forums and touted by others. Why is there no consensus? Why is this issue still around nearly 10 years after it first became and Internet marketing tactic? The answer is that some reciprocal links can and do help. The reasons are ver...
I've been thinking lately about some of the more obscure tactics that can be used to generate links. These generally include most of the following broad categories: Humor Conflict The Bizzare Secret Information The Nefarious Fu...
Do forum links carry link popularity? Do they get spidered and indexed by the search engines? Does their anchor text get counted? The answer appears to be no with all of the major search engines. This information comes via a ...
Glengara posted at SEW asking whether Fantomaster's suggestion that on-page SEO was being ignored, to the detriment of rankings, was accurate. Several good responses illicited even more questions on the subject. I...
I got the e-mail I've copied below today. It's probably the best link request example I've ever gotten. Even after realizing that it was probably an auto-generated and mass-sent e-mail, I considered responding to let him know I appreciated the kind words. People are always asking how to phrase their link request letters, so here's a sample: ...
As 3-way, 4-way and more-way linking has grown popular, particularly with the advent and overwhelming popularity of Shawn's Digitalpoint Co-Op Advertising Tool, other systems have popped up to attempt to create ...
While in a particularly inquisitive mood today, I picked up my girlfriend's copy of Lucky Magazine, which is subtitled - the magazine about shopping. Sure enough, inside were "links" to hundreds of stores both online and off from which to ...
EGOL from SEOChat asked me to blog on the subject of the "most valuable link". The MVL award is something I think I'll blog on monthly and perhaps give...
Many have surmised that un-natural link building is reponsible for ranking issues. This may very well be true, as much of the evidence I've been able to review on the issue of sites in Google's sandbox have displayed similiar features. Links have typically come in fast and furious at...
I've blogged previously on the subject of Del.icio.us, but this time I want to examine our own, specific field and the links that spring up from the tagging community. Del.icio.us has a large base of users, yet few of these issue SEO tags...