Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
The friendly guys over at TextLinkBrokers are about to become partners of SEOmoz - they're going to be hosting our new site (slightly delayed due to Matt's Hawaiian getaway - sorry folks) and helping us run some of the tools a bit faster. I was chatting with Jarrod Hunt, who runs the business and he let me know that they just released their ...
Someone on the web must want the 50,000 visitors and 10,000 links this article would provide, and I'm too swamped. Here's the idea: Compare 5-10 of the top web analytics suites on 2-3 websites over the course of one month Analyze the data, compare them against each other, rate them on ease-of-use, pricing, service, accuracy and features Write up an...
What is a Landing Page?A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone...
Last week, I covered searching for potential links through highly ranking sites at the engines. Today, we'll talk about competitive link searches - finding the links your competetion is using to rank well. As an example, I'll use Farecast, a local Seattle company that I've mentioned in the past (full disclosure: David Shim, who works there, is a friend). Si...
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This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary...
I've been an .edu webmaster for about 13 years. I've seen lots of links given to .com domains. Four general characteristics are common through these links. The folks who receive them are: A) generous with their time, B) generous with their talent, C) generous with their money, or D) know a lot about an academic subject and are very good at writing about it. ...
Last week, Michael wrote about his take on link request emails. I thought it would be valuable to share my own perspective on the subject, coming primarily from a background of making email requests to site operators. The lessons I've learned aren't universally applicable, but they've helped go a long way in getting attention and having...
Poor Jim had a rough week on the blog with his forray into politics. Luckily, he's re-emerged undamaged with an incredibly insightful entry on link numbers: It’s not always "He with the most links" who wins the game……often, "He with the right li...
I can't believe I'm about to do this, but I also can't resist. Eric Ward, aka "Link Moses," aka "The Link Building Expert," wrote a post last month about drinking the linkbait kool-aid and I'...
I've been friendly with two of our industry's biggest purveyors of text link ads - TextLinkBrokers' Jarrod Hunt and Text-Link-Ads' Patrick Gavin - for the last couple years. With the relaunch of Jarrod's site and a relative lull in the antagonism towards paid link services, I thought it would be...
OK... I will share one of my best ideas for getting a .gov link if the folks who read it will share one of their best ideas. Your idea can be proven to work or one that you "think" will work. If you think it will work I might try it.In one of my previous careers I spent quite a few years as a manager at a governemnt agency. Government agency heads like...
A new phrase seems to be catching fire at SES San Jose this year - "Spamming on the Square." First off, a bit of background is in order; the phrase "kidding on the square," popularized recently by Al Franken, refers to when an individual who pokes fun or makes jokes has a hint of seriousness b...
In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the foll...
If, like many SEOs, you're seeking to find a good way to tell exactly how many links you've got (or how many your competition has), this post is for you. There are dozens of link reporting methodologies, and I'll try to cover as many as I can remember: GoogleWith the crappiest numbers around, it's a wonder that anyone pays attention to them at all. Google themselv...