Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
I've been thinking it's time for an "old-school" SEOmoz blog post. These are some of the rarer, but occassionally highly effective techniques for rooting out links in a challenging campaign. #1 - Mentioned without a LinkThis one is surprisingly effective. Your goal is to identify sites/pages that already mention your brand/product/service/website but hav...
If you go to webmaster forums one of the most common forms of advice given newbies with a brand new site is... "Submit to the Directories" - that will get you some quick backlinks (AKA some easy link juice). These directories will include your site for free or for a small inclusio...
So Matt's comments yesterday (he didn't pay me for a link, so I'm afraid I can't give one out) set off a treasure trove of commentary about the use of paid links. Matt's contention: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google. Let me...
Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...
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For anyone who uses Wikipedia's lax security to add links, let me make a suggestion - add your link in the "discussion" section for the page (example) and ask others to review whether the link you're providing will be pertinent or not. This way, you get a real, non-nofollow, indexable link from Wikipedia and yo...
One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
Yes, even those folks who run overly spammy credit card offers sites (of which there are hundreds of thousands if not millions) can use the tactic of linkbait. Just look at what Maeda Studio's John Maeda put together - ...
eKstreme at Cre8asite pointed to his site's feature on the PHP code needed to create buttons for auto submission to the three social bookmarking sites. Very nice of you to share, eK!...
Everyone's on about linkbait these days. First Matt mentioned it, now Loren Baker's got a post and Andy's covering both. I thought I'd throw in my $0.02 real quick, as SEOmoz ...
Both Michael and Rand have recently blogged about basic level link building and visibility and I’m about to chime in. Below are my top 5 tips to make link building process cost and resource efficient if you are a SEO services provider ...
When I say "big links", I'm talking about the sites that drive incredible amounts of traffic to sites in a very short period. They include: Slashdot Yahoo! Picks Digg Del.icio.us/popular ...
SEOmoz has been very busy with requests for business lately, and I'm finding a lot of companies I'd actually love to work with. Thus, it's been neccessary to use both pricing and my own estimation of the achievability of projects and the good-naturedness of the client to help sort who to take on and who to refer. I've also started adding (as a component of the contracts) the development...
No matter what type of website you run, there's a bigger site in your niche (or globally on the web) that can send you a great number of visitors if you make the right moves. Making a list of those goals is part of a link/traffic builders respons...
This one comes via Donna; ContentRelay is a trading system for website content that allows publishers and writers to trade articles for links in a community fashion. The best part - it's free and according to the creators, always will be....