Marketing Industry

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing?
Rand Fishkin

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing?

Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

How to Integrate Traditional & Digital Marketing
Samuel Scott

How to Integrate Traditional & Digital Marketing

It's imperative to build a brand among people over the long term rather than chase an algorithm and try to get high rankings in the short term. Many of the marketing strategies developed in the early 20th century are still applicable today. Samuel Scott delves into the reasons we should be applying traditional marketing tactics from the past today, and how we can achieve that.

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Remarketing to People That Have Already Visited Your Website
Rand Fishkin

Remarketing to People That Have Already Visited Your Website

This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.