The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.
This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.
I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in!
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Today we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. We all have a story about Dana. I'd love to hear yours.
Privacy concerns shouldn't keep your healthcare company from diving into content marketing. The benefits far outweigh any potential pitfalls.
With the growing resistance to interruptive marketing, it's clear that consumers are fed up with low-value, high noise marketing. But are some of these tactics and channels still an effective ingredient within a holistic marketing approach? Better yet, is inbound marketing any better in the eyes of the consumer?
There's a compelling indicator of how our industry is evolving in an area that helps us become better marketers: gender equality. What's changed over time and what are we doing to improve gender diversity in the workplace?
All marketing includes some measure of distance from perfect, but no channel is more influenced by it than SEO. Are you moving your site closer to perfect?
After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.
Find out what digital marketing jobs are growing, what state you should be searching in, and where the money is with this research from Fractl and Moz.
Download this simple tool and follow these steps to align your entire company with 8 very important elements of your marketing strategy.
Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.
Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.