Marketing Industry

What Digital Experience Does Your CEO Need?
Will Critchlow

What Digital Experience Does Your CEO Need?

Marketing Industry

One of my strategic objectives this year is to get Distilled access to decision-makers closer to the boards of some of our large clients. It should be clear to all of us in search that the companies winning the search game are those prepared to think about it most strategically. I believe that in 30 years' time, the people running large companies will those who understand the unchecked flow of information - the marketers - and more specifically that technically-inclined breed of marketers currently only found in search.

How to Start an Internet Company That Will Be Noticed: The Proposal and Outline
Danny Dover

How to Start an Internet Company That Will Be Noticed: The Proposal and Outline

Marketing Industry

This post is a little different than what you might be used to. Instead of talking at you, I would like to talk with you. I would like to propose a blogging outline, not actually blog on the given subject (yet!). First, allow me to explain myself. I have been under-utilizing my blogging privileges the last three months and I would like to try to make this up to you. I have made the ...

10 Tips for When Startup Life Gives You Lemons...
Rand Fishkin

10 Tips for When Startup Life Gives You Lemons...

Marketing Industry

There's no doubt about it - being a startup in any economic condition is rough, and in the current tumult, mind-bending challenges aren't out of the ordinary. However, I, like most other entrepreneurs I've encountered, am a staunch optimist and thus, even in the face of hardship, seek the silver lining. Tonight, I'd like to share a few of the diamonds in the dung pile that are closest to my heart.

10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing
Rand Fishkin

10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing

Marketing Industry

I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run through the list:

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Why Companies Are Investing in SEO During the Economic Downturn
Rand Fishkin

Why Companies Are Investing in SEO During the Economic Downturn

Marketing Industry

There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a considerably higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - 7 to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like...

The Internet Marketer's Handbook
Danny Dover

The Internet Marketer's Handbook

Marketing Industry

This month marks the end of my first year at SEOmoz. I have spent literally hundreds of hours learning and trying to perfect my SEO and marketing skills. Although, I still have a ways to go to catch up with my expert co-workers, I have made a lot of progress. I credit this to the people I have relied on and the many tools that have helped me along the way. The following is a c...

What Does the Stock Market Implosion Mean for Your Online Business?
Rand Fishkin

What Does the Stock Market Implosion Mean for Your Online Business?

Marketing Industry

The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industries collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which a...

How to Grow Your SEO Firm
Will Critchlow

How to Grow Your SEO Firm

Marketing Industry

Another business-focussed post from me today (with a little SEO at the end). I was answering a Q&A the other day in a kind of tag-team formation with Rand when I realised that some of my thinking would make a good blog post. The question was about how to grow a new agency and asked whether we thought that contacting site owners and pointing out flaws / suggesting improvements was a good way to win new business. Rand and I sung with one voice to say (paraphrased) that we weren't big fans of the cold approach and that networking (both online and offline) was one of the keys to success. I wanted to elaborate on that a little bit.

The Most Valuable Lesson I Learned When Pursuing a Finance Major
Rand Fishkin

The Most Valuable Lesson I Learned When Pursuing a Finance Major

Marketing Industry

Not many people know that I actually attended the University of Washington in Seattle and worked, briefly, towards a degree in finance, thinking that I might join the ranks of Wall Street. It was a long time ago (in web years), and I dropped out of the program two classes away from graduation to pursue the company that would become SEOmoz full time (in 2001). Before I did, though, I met a ...