Not many people know that I actually attended the University of Washington in Seattle and worked, briefly, towards a degree in finance, thinking that I might join the ranks of Wall Street. It was a long time ago (in web years), and I dropped out of the program two classes away from graduation to pursue the company that would become SEOmoz full time (in 2001). Before I did, though, I met a ...
Owning a domain name is much like owning land. On top of that land you can build something valuable (or something you want to use yourself), you can sell the land on to someone else (with or without construction) and it has an address. Of course, this applies more to generic domains.
Frank Costello: [while eating crab] Do you know John Lennon? Billy Costigan: Yeah, sure, he was the president before Lincoln. Frank Costello: Lennon said, "I'm an artist. You give me a fucking tuba, I'll get you something out of it." Billy Costigan: [sarcastically] Well I tell you Mr. Costello, I'd like to squeeze some fucking money out of it. ...
You would think that if someone didn’t know what they were searching for, they would stop looking. Yet everyday, I talk to people who aimlessly spend their time and energy looking for some far away holy grail. As a SEO my quest for success is a little better defined. I want to work on websites that drive immense traffic, be at the top of competitive SERPs and most of all, I wa...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The foll...
Every time Rand receives a marketing book, he puts in on my desk. I don't know if it's a gesture of "Here, you read stuff..." or if it's a more direct "Read this or you're fired" (which is clearly how Rand operates, for those of you who know him well), but I've got a stack of books at home that are one giant "Read these" list. During my flights to and from Sa...
So I'm taking this online course on SEO and I have a sneaking suspicion that the instructor is either an idiot or (more likely) that he composed the lectures in 1993. This is more of a poll than a post, I'm just wondering what other people think. Here's my evidence:. 1. He mentions Lycos and Altavista all the time. 2. He says you should use up to a hundred ...
My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....
I was anxious to read The 4-Hour Workweek by Timothy Ferriss. I had picked it up while waiting in line at my local Kinkos because something on the dust jacket caught my attention. I thought it would be kind of a "Getting Things Done" for the Internet Marketing set and once I got the book home, I couldn't wait to read it. Anticipation, unfortunate...
I arrived home from our annual camping trip today. We go away with five other families once a year; we’ve been doing so for the past five. We had a superb time. Waking up to the sound of the chickens cocking and the sunlight shining. It really was an exceptional trip.One evening I was thinking about our trip, a book that I had read many times before came to mine. It made me think - the trip ...
Jim Collins never said, "Do these five things and you cannot help but create a great company in one generation or less." Gillian finds value in Collins' work.
Let me just preface this post by saying that I hate management books and business theory books and nearly everything that starts with the phrase "The Seven Habits of Highly..." That said, I got so many recommendations to read Jim Collins' book, Good to Great, that I couldn't resist. In particular, two p...
A favorite quote from last week: Every single person working in the media today who experienced the dot-com bubble in 1999 to 2000 believes that we are going through the exact same process and can expect the exact same results—a bust. It's déjà vu all o...
When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...