Since we're in the optimization business, I figured it would be valuable to illustrate the ideal use of time for a website owner or a website team. These are, of course, my personal recommendations on the subject, but I believe that to a large extent, a close approximation of these percentages will yield the highest return on your invested time. ...
Let's take a walk together down a click-path that's become increasingly popular for less-savvy users. We'll start at MSN's search page, where the results for credit card offers are looking especially black-hat: ...
There's no doubt that naming a business, particularly an online business, is an incredibly frustrating task. A number of parallels can be drawn between this process and the web design hangups Matt discussed in July. Recently, a new friend from San Jose's SES show, John Anderson, ...
Many of you are probably already fans of one of the web's most popular video-bloggers, but today is the first time that I've felt his brilliant ramblings were on-topic enough to be featured on the site. Ze covers brand identity, recognition, creation and loyalty in this brief video. ...
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I've been watching a trend lately in the Internet Marketing arena. For the past year or so, more and more marketers have started creating forums as an add-on to their product. Usually it goes something like this... Furthermore, you'll get complete access to our private forums where you can get the latest information on XYZ. Of course, what they're usually implying ...
I'm proud to say that as August 18th grows closer, I've had snakes on the brain. Why's that? Well, unless you have been actually living in a cave for the past year, you know that Snakes on a Plane hits theaters nationwide in mid-August. Why the excitement? Is it because I'm excited to see movie camp at its finest? Hell yes! Is it because the...
To commemorate the publication of Chris Anderson's book, The Long Tail, self-proclaimed "z-l...
Rand has been preaching about how articles on a theme of "ten hot tips", or "ten best somethings" get readers excited. So I was inspired and decided to share ten tips for buying a website. I know that there are plenty of savvy readers who visit SEOMOZ... who have bought a lot more domains than I have, so lets use these ten as a starter and you can add ten more good one...
I got an email today requesting a link over to a sports betting website. I'm not usually in the business of answering these positively, but I couldn't help but be impressed by their campaign. Check out - Put your Money Where Your Blog is from BetUS. The gist is - you can bet on blog ranks at Technorati thorugh th...
To many, the CPM (Cost-per-Thousand impressions) model is what kindled over-valued companies in the late '90's and created the dot-com crash. The savior, conversely, was Overture's cost-per-click model that resulted in greater accountability and profitability across the web. So, why would Rand be proposing a comeback of the tried-and-failed CPM model? Because it has value and a purpose....
Gillian found this in an old stack of papers the other day. I thought I'd pass it along (read carefully): Dear sir or madame or some sort of she-male women in suit; Is your site crap? If you answer yes, Olga will help. If you answer no, you lie. Olga has seen your site. Is crap. Several problems with site. First of a...
I have had some problems with hosts lately so a couple months ago I signed up with Alertra. I give Alertra the URL of a tiny image and they have a server request that image every five minutes. If they get a failure they have a couple other servers located somewhere else in the world (honest - some of these are on other...
I recently dug up this article from last summer in BusinessWeek online. Tagline creation isn't something we're experts in, but when you work with a lot of startup web properties or create your own businesses online, you're bound to need one and hiring an agency at $50,000+ isn't always a wise way to spend y...
Spotrunner, a mashup between an ad agency and a retailer of TV advertising time, apparently offers the ability to run 30-second commercials on television stations around the country on channels likes ABC, FOX, Discovery, MTV and many more (full list here). I'm dying to try them out: ...