Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Rand's got 16 years of hands-on marketing experience under his belt, and in this Whiteboard Friday, he shares his best advice—from flywheels to product launches to knowing your audience—to help all of us learn from his own trial and error.
What goes into a truly great product launch? Rand reveals his best advice in the form of an actionable checklist in this Whiteboard Friday. Make sure to check out the last item—it may be the most important one to start with!
For your clickbait and viral content efforts to bear fruit, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.
Winning featured snippets is competitive, but it's one of the best ways to get visibility on page 1 of Google's SERPs. In this Whiteboard Friday, Britney Muller covers the first three steps you can take toward earning the true top spot on results pages and shares useful tools to help.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
The number-one reason most paid ad campaigns fail: you're a stranger to your audience. In this Whiteboard Friday, learn exactly what signals the death knell of a PPC campaign, and solutions to ensure your ads are worth the money you pour into them.
Should you put time and effort into building a vibrant online community? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions about investing in and structuring an online community, including whether it's worth your time.
Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.
Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important mystery to solve, and in this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong, why it happened, and how to recover.
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
Contrary to popular opinion, high ranking pages aren't always the best targets for link building. This Whiteboard Friday delves into the pros and cons of targeting top ranking sites for links, and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page 1 of the SERPs.
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
Correlations data isn't always as clear as it seems. In this Whiteboard Friday, Rand shares the myths and realities of correlations in SEO ranking factor studies, then offers five smart ways to glean more trustworthy, useful information from the data.
This edition of Whiteboard Friday covers a nine-point SEO checklist of the major items you need to cross off to rank in 2018 — and maybe get some hints on how to explain it to others, too.