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The Responsibilities of SEO Have Been Upgraded
Rand Fishkin

The Responsibilities of SEO Have Been Upgraded

When I started in the SEO field (circa 2003), the job responsibilities weren't easy, but the list was relatively small: Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2008 rundown might look something like: The last 2.5 years, however, have made for some fairly substantive changes. We...

Mixing Viral Content With Business Content
Aaron Wheeler

Mixing Viral Content With Business Content

A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it's something to consider when doing site infrastructure SEO, etc.). This funneling gets even more difficult whe...

7 Ways to Improve the On-Site Experience
Paul Lalley

7 Ways to Improve the On-Site Experience

The best experience site visitors can have is to find what it is they're looking for. They want easy access to quality, unbiased information, they want to compare prices and they want to know if the company, association, service provider or other site owner delivers the goods or services visitors are looking for. Unfortunately, site owners want something else – a sale, an opt-in, a...

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SEO 101 for Travel Bloggers
Rand Fishkin

SEO 101 for Travel Bloggers

Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist, whose blog was just placed on Time.com's Top 25 Blogs of 2011 and then on Forbes' Top 10 Lifestyle Sites; woo hoo!), to Vancouver, BC for a professional conference focused on her career rather than mine (TBEX - the Travel Bloggers Exchange). Given that she's attended countless sessions on SEO, analytics, tech startups and scalable SaaS models, I figured it was the least I could do.

SEO Interview Questions
Aaron Wheeler

SEO Interview Questions

We've all been in difficult interview situations - you get a hard question and go on and on and on without giving a solid answer. In our realm, though, there are some SEO best practices that are so well established that everyone should know and be able to describe them to other people. If you're a business looking to hire an SEO...

Why Freebies are Link Building Gold
M

Why Freebies are Link Building Gold

I'm a little bit obsessed with freebies. OK make that a lot. The psychology of giving someone a freebie and then seeing what you can get in return is fascinating to watch. People will fall at your feet for a free gift, and sometimes the results are better than any traditional marketing tactic could ever be. In this article I look at why freebies are so powerful, and how they can be turned in to...

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The Ethical Issues of Personalisation Online
H

The Ethical Issues of Personalisation Online

It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I won’t be offended if you decide this isn’t quite your cup of tea and decide not t...

The Wikipedia Model
Hive Digital

The Wikipedia Model

As an SEO agency, Virante has always prided itself in having research-based answers to the questions presented by our clients. A year or so ago, I caught myself referring to the a site as having "a great looking natural link profile" without really having an numbers or analysis to describe exactly what that profile should look like. Sure, I could point out a spam link or two, or wha...