The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In 2011, “quality” certainly seems to have become the soupe du jour. With the release of Panda, Google affirmed their stance that quality was something that could be algorithmically determined and the determination of quality would be a key factor in determining search rankings. Many (...
What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening. In this week's Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your ...
I'm going to show you how I outsource my link building. Yes, I said outsource, but it's probably not the type of scary outsourcing that most of you are thinking of right now. This has nothing to do with directory submissions, social bookmarks, blog comments, forums profiles, or any crap like that. I'm running a small ...
A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.
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It’s been live in the Netherlands since May, and for all you folks in the U.S., it’s been around even longer: Google Shopping. Why then are Google Shopping visits still so hard to separate from the normal organic traffic within Google Analytics?
When was the last time you were asked, “So what’s our average growth rate on Facebook?” Err... Whether it’s a client, a boss, or the CEO of the company, you get questions like this. Ok so perhaps you’ve never heard this exact question, but I can pretty much bet that you’ve heard something similar. They want to know how your social media efforts are...
I have a confession to make. I hate patents as I simply do not understand them and probably never will. Maybe it’s the lingo or maybe it’s the plain formatting or maybe it’s the unbelievably complicated language and words that are used to describe the simplest of statements or even worse, it is written in a language which is not English and I have not yet realized it.
Shortly before Tom Critchlow's excellent post on using Javascript bookmarklets to help make us more efficient in our jobs as SEOs I had begun work on a bookmarklet that lets me review a variety of on- and ...
For those of us who've been deep in the trenches of online marketing for years, the question of who to trust may seem inane. We've all gravitated to sources of one variety or another, and probably built up a few favorites based on past experience. I've shared some of my selected sources in the ...
Google Plus traffic reported to be down by 60% - Really? We all have heard the news that Google Plus is not developing as some people think it should. The Daily Mail even reported "Traffic plunges for Google+ as 60% of users log off". The newspaper based it's piece on a report by analytics firm Chitika, who thinks that the launch of Google Plus into public beta has been a failure.
Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing.
In the past few months, a number of folks have brought up this old blog post of mine on SEO pricing. The now 4-year-old content there is in dire need of refreshing, but I don't think that my personal opinion and experience are of acceptable quality to make for a compelling, useful upd...
With the updated SEOmoz Domain and Page Authorities, we thought it would be helpful to provide not only new benchmarks for sites with different authorities, but also a couple of processes for benchmarking yourself against your competitors.
A few weeks ago, some friends of mine set out on their band’s first US tour. I had the chance to see them here in Atlanta, and as we were catching up after the show, started talking about YouTube’s potential as a vehicle for promotion, especially in the music industry. However, the ability to analyze data from YouTube was seriously lacking. Well, that was a few weeks ago; earlier this week, YouTube granted that wish by launching YouTube Analytics!