The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
If you've ever been in the business of delivering SEO to small businesses (or, indeed, any business), this will be a familiar story to you. You're working away for your client. Everything is going well – rankings and traffic are improvi...
Is it better to practically force your users to make the desired conversion action, or is it better to give them a choice? How about a choice between two desired conversion actions? How about giving them choice, but making the more preferred one easier as well as anchoring it in social proof that makes it still more compelling? It's a powerful way to increase conversion rates and fu...
I'm feeling a bit guilty. Over the past 10 weeks, I've been on the road almost constantly, and possibly neglecting the blog a bit more than usual. To atone, I'm hoping to gather some feedback from you - our readers and members - about what you'd like to see more/less of in the weeks and months to come. While we've certainly been inspired by our traffic and readership growth this year... ...
One of the most common complaints I've heard from webmasters and SEOs in the past 18 months has been around Google's inaction on spam reports. While the web spam team has been aggressive about asking webmasters to contribute via their spam report form (though they prefer the version in Webmaster Tools as this ...
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For almost one year I had a Twitter account and never used it. Last month I became active on twitter and after tweeting, retweeting, socializing and exchanging information my list grew from my 14 friends to 144 followers. Every day I would receive one or two “Someone is now following you on Twitter” notifications. It was nice; I really enjoyed visiting my new follo...
Warren Buffett, myself and many other very successful people are buying undervalued businesses every day. For someone who does not have a strong education in acquisitions or has stumbled into the industry it is very hard to figure where to start or where to find these businesses.Many things could make a business undervalued, but as we are talking about websites and I will ke...
Enjoy this SEO Strategy Plan. Step 1: Define your target audience & their interests --This is the first step in most marketing campaigns, define your target audience. Your target audience is a defined set of people who you are marketing your product to.
Web services that connect job seekers with paid employment have become powerful tools in the arsenals of those that know how to leverage them. Unfortunately, the services themselves and the concepts of how to apply them have often been overshadowed by fear, uncertainty and lack of knowledge about how to apply. No more. In this post, I'm going to walk you through how to use these web ser...
It seems that video search is something many brands are including within their marketing mix, and for good reason. You only have to look at YouTube and Facebook to see the reasons why it’s imperative not to exclude video from your social marketing strategy. On the 2nd March 2010, the traffic stats for Y...
civil war n. A state of hostility or conflict between elements within an organization. Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.
Real-time search is all the rage right now, but how can you turn your real-time content into SEO-Friendly material for your sites? All of those tweets, chats, feebs (that's short for facebook status updates--let's make it happen, people), etc. add up to a lot of content...unique content that belongs to you.
One thing I've noticed in both my SEO efforts and in PPC advertising is the difference between general and specific keywords. By getting a feel for the value of different keywords, you can make better judgments about how much to bid for them on AdWords. To make this as concrete as possible, I'll describe it in the context of my own business.I'm a lawyer. My law firm, based in...
At SEOmoz, we have always striven to be at the forefront of understanding digital search. As web search has become an increasingly solved problem, some of our researchers have begun to switch their focus from Google to Facebook. Facebook is unique in that it is able to data mine social patterns between real life friends. This is increasingly critical data because as our lives become more busy, ...
It's pretty obvious that no one will ever be able to crack Google's overall ranking algorithm. In fact, Google engineers probably couldn't tell you exactly why one site is ranking where it is for a particular query without researching that site like any SEO would.