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Whiteboard Friday - "Say It Ain't Sullivan" Part I: Facebook Revolution?
Scott Willoughby

Whiteboard Friday - "Say It Ain't Sullivan" Part I: Facebook Revolution?

We've got a doozie for you this week folks. Search Engine Land's very own Danny Sullivan dropped by the Mozplex for a little Whiteboard Friday guest spot. Before I knew it, the camera batteries were running dry and he and Rand had talked for almost an hour, so this is going to be a multi-part Whiteboard extravaganza! In Part I, Danny & Rand discuss Facebook's new ad strategy and...

Why You Should Go Through the Trouble of Registering Your Copyright When Everyone Tells You That Your Work is Protected Automatically
Sarah Bird

Why You Should Go Through the Trouble of Registering Your Copyright When Everyone Tells You That Your Work is Protected Automatically

Did you know that the difference between registration and non-registration could be you owing your attorney 15k versus you getting $150,000 in statutory damages? That's right. If you don't register, you could end up in the hole, even if you win. Alternatively, you could register, get your attorneys fees paid for and maybe actually get some cash back in your pocket. I think this post is worth your time, don't you? So, let's all take a deep breath, grab our caffeinated beverages of choice, and jump back into the exciting and riveting world of copyright registration.

Complaining about Some Google Missteps
Rand Fishkin

Complaining about Some Google Missteps

I don't generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I'm going to keep this short, sweet and to the point (and also very self-centric, because it's tough to effectively analyze everything that might have happened on someone else's site): ...

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50 Perfect Gifts for Webophiles, Bloggers, & Internet Marketers
Rand Fishkin

50 Perfect Gifts for Webophiles, Bloggers, & Internet Marketers

With Cyber Monday just wrapping up, it's time to start for all of us procrastinators to get to work finding the perfect gifts for the geeks in our lives. Luckily, Mystery Guest and I have been doing some browsing around this year, and figured we'd share our favorites from around the web. Frankly, I've been really disappointed with the standard geek gift guides from places like Engadget and Amazon, ...

Divide and Conquer: Creating and Managing Your Link Campaign
Melanie Nathan

Divide and Conquer: Creating and Managing Your Link Campaign

Having battled the SEO war on all fronts (for myself, for clients, for a firm and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you&rs...

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International Copyright on the Web: What Rules Apply to Me and What Court Will Apply Them?
Sarah Bird

International Copyright on the Web: What Rules Apply to Me and What Court Will Apply Them?

Fellow mozzers, I’d like to start off my first Q&A post by answering a question posed by Will Critchlow from Distilled. He was working through the complicated intersection of U.S. copyright law and international law. More specifically, how does one know where a copyright infringement case is heard and what law is applied for violations involving partie...

Jane's Presentation from SMX London
Jane Copland

Jane's Presentation from SMX London

I'm going to blatantly copy my fellow Linkbait and Viral Marketing presenter Ciarán and post my slides and notes here for you guys. What can I say. Imitation is flattering, isn't it? And the posts are a good idea: it means that you all get to hear what I said about all the slides and you don't have any irritating PowerPoint presentation to download. Because I know you all secretly ...

Learn The Basics in London
Scott Willoughby

Learn The Basics in London

Missed SMX London, or just got a taste of SEO and hungry for more? Can't make it to Pubcon, but still want a business write-off in December? Don't fret! Our good friends at London SEO firm, Distilled are hosting a very unique, very affordable and sure to be very worthwhile training seminar covering the basics of SEO, PPC and Analytics. ...

The Dark Side of Wikipedia
Rand Fishkin

The Dark Side of Wikipedia

Biased manipulation runs wild on Wikipedia and the extent to which it influences the pages of that site will probably never be known. In the field of SEO, where every link counts, Wikipedia's reference links at the bottom of articles and their external links in the body text of articles was once considered gold in terms of value for driving up search engine rankings. Early this year, Wikipedia ...