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One of the areas we rarely touch on here at SEOmoz is how to use your offline, general business assets for SEO. Today I want to tackle that along with the seemingly unrelated subject of watching historical progress. At the end of this excercise, I think you'll see why these two tie together so nicely.
Hey guys! This is my first post, so maybe in celebration we could take off the nofollows on this blog post...hahaha, just messing. Recently, I was talking to one of my friends at Georgia Tech and discovered he had his own web design company (like a lot of CS majors at Tech). When I went to his website I discovered his homepage had a PR 4 (not too shabby).
Okay, so any of us in the online marketing world have been guilty of obsessing over rankings at one time or another. Well, in this week's Whiteboard Friday, Rand makes the case that Rank Tracking may not be the end all be all of SEO metrics, at least not by itself. Take a look and see what else you need to be monitoring in order to make rank tracking truly worthwhile to your sites a...
A combination of advanced Google Analytics tips and tricks as well as some insight from Avinash Kaushik on details of the way that GA tracks repeat visitors.
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I had to smack myself on the head the other day when one of my fellow bloggers (one who knows nothing about SEO) expressed his frustration about a specific problem. Recently the Creative Fluff design blog had received a large number of hits for one specific post, but none of that traffic really went anywhere else on the site, and my friend was wondering, “Well, how do we get them to go elsewhere if they’re reading one article?” I had no immediate answer, but he quickly finished up his statement with, “Why aren’t words related to other parts of the website linked?” It was then that I smacked my head and realized I had completely forgotten about how important interlinking specific words to other posts was for a blog in terms of SEO value.
Root Domains - the domain name you need to buy/register with a TLD extension. Subdomains - the "third level" domain name; these are free to create under any root domain you own/control.
Every day I read SEO forums which are full of so-called SEO experts, Now, I am not here to name and shame, I am just curious as to why people give other newbie SEO misleading information.
As you may know, one of my job duties here is to manage our user-generated blog. Every day I sift through the queue of blog entry submissions and publish posts about Internet marketing, business tactics, social media, web dev/design, etc. While I publish one or two worthy, relevant blog entries each day, I delete several spam submissions. I've seen spam entr...
Link baiting has been around for a fair while now, and we all know the basic concept is essentially driven by self interest, i.e., increasing website traffic for financial or personal gain.
After Obama's inauguration speech last week, a lot of attention was paid to his speechwriter, Jon Favreau. Listening to Obama and reading about how he and Favreau wrote the speech got me thinking about how we use language when writing for the web. I spent some time analysing Obama's oratory and reading about the subject.
There's no doubt about it - being a startup in any economic condition is rough, and in the current tumult, mind-bending challenges aren't out of the ordinary. However, I, like most other entrepreneurs I've encountered, am a staunch optimist and thus, even in the face of hardship, seek the silver lining. Tonight, I'd like to share a few of the diamonds in the dung pile that are closest to my heart.
Everything you never cared about knowing about SEOmoz, and then some! Pete Wailes recently asked where all the older members went. He picked up on a pattern of members who were long established here and had been reducing their comment frequency and becoming less involved. It's a pattern that's been going on since day 1, as my long hours spent digging through the archives suggest.
Thousands of posts, news articles and analysis pieces have covered the central topic of battling Google's dominance in web search, but I've seen very few that have discussed what is, in my opinion, the most telling example of the search giant's dominance. The latest (made popular across Techmeme and many individual blogs) was this piece from C|Net's Don Reisinger:
This week we'll look at an all too common misconception: the idea that building out a microsite to target a particular keyword, and then using that site's strength to link to your primary site is a worthwhile strategy. In the video Rand discusses issues such as link pop, domain diversity, and strategy while looking at how and why microsites are frequently used ineffectively. ...