The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I was reading from John Suler's "The Psychology of Cyberspace" last night and came to the conclusion that the web's communication style has actually evolved much more rapidly than I would have ever imagined. John notes several big tendencies of online interaction: Disassociative Anonymity - no one kn...
Lots of sites have a very simple homepage design. Google is a perfect example of this. However, I have found that loading up the homepage with information has increased sales, pageviews, visitor time-on-site, and linkbuild rate. (Rand and Matt's new design for seomoz.org - shown at right ...
Just wanted to point out MyHeritage.com's facial recognition and matching software, which has given my girlfriend quite a thrill. It seems that I'm a 51% facial match to Cary Grant - she's glowing right now. ...
Via del.icio.us - CrazyEgg, which hasn't yet launched, will be providing a service that allows websites to install software to track mouse movements, hovering & clicks. Below is a sample from their site: ...
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Am I crazy, or do multiple linkdomains at MSN actually produce sensible results? Check out this search: (linkdomain:seomoz.org | linkdomain:threadwatch.org | linkdomain:seo-scoop.com) I think it's showing sites that link t...
I stumbled onto (yes, literally with the StumbleUpon toolbar) Blogburst today and was relatively impressed with their content partners. The idea is that you submit your blog and the content (if accepted) gets fed to large publishers like the Washington Post, San Francisco Chronicle, Hou...
Thanks to Ian Mcanerin, who suggested the Canadian government's new TLD - .gov.ca (the humble fellow isn't taking credit, far too gentlemanly). The debate on what to choose was relatively interesting, with the French Canadian contigent complaining bitterly that .gouv.ca was not the choice. B...
I'm particularly fond of WeeWorld - I love the illustration style, the feel of the interface and the thinking behind it - that we can all have an online identity that follows us from place to place. The concept of an avatar has been around since the nascent beginnings of web forums, but to have a community of identities that allow for customization, represe...
I got to meet with the PR firm Ruder Finn today in downtown San Francisco and our talk focused on how similiar the PR and online link building industries are. Let's examine the two side by side: Public Relations: Build a contact list of reporters, writers, press folks, etc. Target a piece of ...
I talked to some very smart folks last night over dinner about Craigslist and their position in the market. Currently, CL is the leader in online classifieds, they've had great success porting their model to other cities and countries and they have a built-in loyalty and fan base that rivals that of any online user-generated-content site. The question is - w...
The "Events" category on SEOmoz has been getting all the entries lately, but there's one more to add to the list. Jill Whalen and the HighRankings crew are running their Search Engine Marketing Seminar in Walnut Creek, CA (just outside San Francisco) at the end of March. Details are below:The High Rankings Search Engine Marketing SeminarThursday March 30 and Frida...
Today was my last presentation for SES NYC. The subject was case studies of measuring success and I used one of our clients that was mentioned in Newsweek - Avatar Financial. The session was terrific, with the exception that the third member of our panel, ...
One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
In the evening forum tonight, Danny hilariously referred to Matt's band of followers (who literally swarm around him after sessions like fruitflies at the buffet) as "Cuttlets". I saw Aaron and Vanessa from Google laughing in the back of the room and the audience was largely in stitches, too. That is, apart from those who huffed and puffed and acted like they weren't "Cuttlets"...