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Scott's somewhere in eastern Europe right now, so that means I'm fully at the helm of this week's Whiteboard Friday. In a break from the usual fare, this week Rand takes a step back and examines the search industry as a whole. He looks at how its made up, who does what & what questions you should ask yourself to see where you fit in. ...
I need a humor break. I responded to buybigtires post about passion in writing by suggesting that connecting disparate concepts helps squeeze some creative juice. In response to my proposal of the title "How Are SEOs Like Jellyfish?" he responded like this:Because we have no spine....are constantly kept in the dark....
Rand, how on earth do you expect me to complete any solid keyword research when you assign me a task that involves Facebook? Luckily, you asked me to review the most successful (and most useful, as they're not necessarily the same thing) Facebook applications. I'm one of those people who have shied away from adding applications to my Facebook account because I remember when Facebook was like a ren...
One of the recommendations we often make to our clients is to ensure proper structure of 404 pages. We generally urge that at least one or more of the following be included on a site's 404 page:
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Yesterday, I received an email from Christ Bennett at 97th Floor, telling me about an awesome tool they were due to release tomorrow (now today, obviously), that lets you tell how many times a page you're currently viewing has been submitted to / voted upon at the four biggest social media services. However, far from being just a Firefox toolbar extension, the tool also shows up on Digg, Reddit, S...
Yesterday morning, I did the same thing I always do: Check my company email, talk to the salesmen, scour SEOMoz for new info,and check on my site's analytics for the day prior.Man, did I get shock...my average time on site had been reduced to less than one-third of what it had been. I panicked, screamed, shaved my head and burned a picture of Matt Cutts in effigy. After ...
A while back I talked about the frustrations of explaining my line of work to my relatives, but I'm starting to think that maybe ignorance truly is bliss. I recently heard two examples of non-search people's perceptions about how the search engines work, and it is frustrating to think that some people believe that this is actually how the search industry operates.
I find myself in Montreal, Quebec this week, spending time with my old friend, Guillaume Bouchard of NVI and some new friends frmo an organization called Alliance numériQC (French only, sorry Anglophones). Guillaume and I got to chatting over dinner about the new version of Digg and the more prominent version of the social li...
Whether in life, SEO, or content generation(for some of us, these have sadly become one and the same) passion is key.I'm sure that all of us have a past teacher or professor that sits on the lid of our mind's eye, and continually stomps around in disgust as we mindlessly churn out "okay" content. We rationalize that the keywords all appear in a semi-natural fashion, and...
We're officially announcing our newest benefit to Premium Members: the SEOmoz Premium Member Discount Store (note that only Premium Members will be able to access the page). We've partnered with several SEO and SEM companies to provide Premium Members with discounts and deals on various products and services (here's where I channel my i...
So, you think you know your SEO inside and out, eh? Well, now's your chance to show your stuff. SEOmoz is proud to announce the SEO Expert Quiz. 75 action-packed questions designed to test your mettle, covering all corners of the SEO universe from beginner knowledge to sneaky tricks only true Dark Lords of the SERPs will know. Once completed, you'll have the chan...
I think there has been a change in the Google algorthym which is upgrading older pages and downgrading newer pages. I am basing this statement on the 14 websites I run. These websites are of different age and sit on different servers, registered under different name.We have a strategy than when have new content for it to be totally unique. We research the topic and include totally orig...
Way back in November of last year, I suggested a linkbait idea to the wide community on a comparison of the major analytics vendors. Despite an incredible amount of work and effort required to put it together, Eric Enge of Stone Temple Consulting prevailed and produced the incredibly valuable, must read research report...
Now that I've got about a week's worth of antibiotics pumping through my system (only one more week to go!), I was able to focus my valuable SEO skills on creating a litany of stupid speech bubbles and images of Dave Naylor saying "fookin." I think I may be underpaid. Anyway, thanks for being patient while my body became a culture of snot and goo. Here's the ...