The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Being an in house SEO can be a very interesting and rewarding experience. You have a chance to build a single brand and focus all of your efforts on a site that you essentially own. When I cam from the agency to work as an in house SEO I was offered an opportunity to build an online presence from scratch. It has been extremely rewarding watching the site go from not being indexed to becoming we...
One of the major trends that emerged from SES San Jose is the supposedly increasingly important role of image search. However, after reading Eric Enge's article on the topic, you can call me a skeptic. Here's why:1) Questionable market size. Even if you believe the f...
Hello everyone and welcome to my first SEOMoz blog post!I wanted to talk about a subject which I feel is getting very little coverage at the moment and bring it to the forefront of your attention. Drum roll…Google’s stance on paid links!
You know the feeling... That competitor who, no matter what you do, always ranks above your site. You've got more links, better links, better optimization, more targeted anchor text, tons of better viral content and yet, somehow, as though blessed by a higher power, your site simply can't outrank that @#$%! I'd like to do something a little different on the SEOmoz blog today, and ask yo...
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If you have ever run a web design company or built a website for someone that knows very little (or nothing) about best practices in web design or SEO, then you undoubtedly have come across the client who wants something glitzy, with lots of flash (with or without actually using Flash), and *gasp* lots of animations. When I hear something like "I like those sites that have a flashy i...
I had the opportunity to speak about link bait at this year's SES San Jose. It was my fourth speaking engagement, and I potentially have at least two more speaking gigs lined up before the end of the year (the Shop.org Summit in Las Vegas September 17-19 and hopefully ...
Have I been captured by enemy blackhats? Tortured and thrown to the dogs? Or just relentlessly interviewed over email (and in person)? Well, since the first two sound painful, let's go with door number three. First off is an interview on social media marketing, with a few nifty...
While most of the search world is partying with Rebecca attending sessions at SES San Jose, some of us have been working away at our computers as though the biggest search function wasn't going on two states away. It's actually kind of awesome to be in such a quiet office, and it's equally pleasant not to have to pander to Rebecca's dislike of certain food groups when we ...
Google has demanded webmasters hide paid links through the use of code manipulation like 302 redirects, JavaScript, robots.txt and nofollows. This goes against their Webmaster Guidelines which state: Make ...
Like many fans of the web, I've been a great admirer of Robert Scoble, noted technology blogger and former Microsoftee, since I first saw his work (probably around 2004). However, after watching this bizarre video on how Mahalo, Facebook & Techmeme are going to beat Google in search, I think I'll have a tough time respecting his opinions on future topics. Let me get this straight fo...
Mystery Guest and I were running some queries on Yahoo! earlier this afternoon, when we received my personal favorite search results UI test pages, the beloved Purple Yahoo! Purple Yahoo! is a rare beast, from what I've seen. This is only the second time I can remember being served the results, though I know others have seen it before ...
Ah, San Jose. Your city may be boring and somewhat bland, but your conference is always a fun time. Below are the best things I overheard at SES San Jose 2007: "I hate movies where water kills the bad guy." -- Eric Dyck from Neverblue Media "I feel like such a...cool person!" -- ...
Let me spin you a little bedtime story. Once upon a time there was a client who was growing by leaps and bounds. As any smart client should, they decided to do some market research and plan their growth based on reliable data and strategic thinking...
This week Jane Copland takes you through some handy tips on navigating and participating in Social Media sites such as Stumbleupon, Yahoo! Answers, Facebook, and del.icio.us in anticipation of our new Premium Guide to Social Media Marketing. ...