The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Sometimes when I start my online experience with a website, I ponder and think to myself about how much business the owners must be losing, for one reason only – the copy, or “general text” on the site is …. well, crap. Yes it may be a great design, but that’s not going to entice me into working with this company, I want to know what the site is about and what...
Myspace launched a social news site last week that allows users to vote on stories and democratically determine popularity, much like Digg. I've spent some time getting a feel for how it works and my opinion is that the site, much like everything Myspace produces, is medicore at best. The interface is clunky and has a simple voting system that isn...
The search engines are considerably smarter than we often give them credit for, and one of the ways they've become so "intelligent" is through the data provided to them on the billions of web pages they crawl. ...
"I once had a farm in Africa" Meryll Streep told us in Out of Africa. Well Meryll, I had a house in Africa too and it was a nice sturdy house with an enormous patio that overlooked a landscape filled with trees of such shape that my eyes never became familiar with and which never failed to be lovely to the point of amazing me every morning I woke up. Beyond the t...
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There's so much to cover in the search world this week it's practically unbearable. Hopefully the weather is terrible and you're bored so this won't interfere too much with those pesky weekend plans. I'm personally going hiking Sunday - my first time this year (hooray!). On to the topics: ...
Divergent opinion: web design must take on a new life in order to be potentially creative, enveloped in a veil of mystery, vitality, strength, necessary illusion, blindness, bias. “I suspect, however, that (Funes) was not exactly versed in thinking. Thinking means forgetting differences, generalizing, abstracting." (Funes, o Memorioso, Fic&cced...
A short while ago, I wrote about the Ask.com advertising campaign that seems to have gone slightly wrong (what with the vandalism and deceptive ads). The comments on the blog showed quite clearly the backlash they faced from the population who visited.Well, it seems th...
It's Friday, so here's a little noise to keep you all amused. After Rand's presentation on Linkbait in this week's Whiteboard Friday, I got an image in my head that I felt compelled to draw. Here ya go. ...
As a SEO, if a candidate really wants my vote in the 2008 US Presidential Election, Google's endorsement will help win me over. I want to see a 2008 US Presidential hopeful own a major policy related keyword -- aka "issue" -- by ranking in the top 10 results. I reckon that "health care" (notice it is two words), "immigration,...
Matt Cutts recently announced on his blog that Google would like people to report sites that buy and sell links. He’s getting a lot of negative comments on his blog and I agree with most of them, this is a bad idea.&nbs...
We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays. This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign.
So you just spent the week at the latest conference. You consumed large quantities of free alcohol, <a href="http://www.seomoz.org/blog/my-dont-fire-me-rand-recap-of-ses-new-york">networked with lots of friendly SEO's</a>, got a suitcase full of freebies, and heck, you even picked up some nice tips and tricks. The conference has put a fire inside you, you can&...
Where is your mind? I'm talking about your role in converting the great unwashed into believers of whatever it is that your website is selling. As you're aware, your goal is to get the right people to your site, and to get them to perform whatever action it is that you want (as cheaply as possible), So you've got the traffic on your site, and you're pointing th...
MSN has found a way to capitalize on user generated content through the shootings in Virginia. Certainly not in great taste given the scope of the tragedy. The page is called “Were you on the Virginia Tech campus?" There is a section that allows you to share your story, as ...