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Guillaume's Round-Up of SEOmoz's Best SEO Training Posts - Part 1
E

Guillaume's Round-Up of SEOmoz's Best SEO Training Posts - Part 1

I just spent the last 5 hours going through 30-35% of the entire SEOmoz posts because we're training new interns here, and I wanted them to get a good idea of the whole concept of SEO, some known people, and I basically went through the last 600 articles published by SEOmoz, as well as a few other sources. This is like the wrap up of the most insightfuls only SEO related posts in the ...

Google Local More Important Than Ever
Wayne Sleight

Google Local More Important Than Ever

I may have missed it in the recent run through of my RSS for this week, but it seems no one is talking about the new Google Local results for nearly any search with a city included. When doing a search for a city plus keyword you will see above the natural rankings a very large map followed by 3 very large links to the top Google Local results. It ...

Conversion Rate Tracking for Signups
Rand Fishkin

Conversion Rate Tracking for Signups

At SEOmoz, our biggest goal is to convert readers into regular visitors. Luckily, through our Indextools tracking software, we're able to see exactly where our signups come from and what search terms and referring domains tend to bring the highest converting traffic. Here's a couple quick examples: ...

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Stumbleupon, You've Stumbled into My Heart
J

Stumbleupon, You've Stumbled into My Heart

Last Friday, I released a piece of linkbait for Drivl that I had been working on for the past few weeks. It was Every Single Mythbusters Myth EVER on One Page, and I was pretty proud of it. I'm a bit of a fan, so this was totally a labor of love.As with any linkbait, I was watching the referal logs like a hawk. I submitted the ...

Online Advertising Needs to Evolve
Rand Fishkin

Online Advertising Needs to Evolve

Jeff, Scott and I had a lengthy, post-work discussion today about online advertising today. We discussed the usual issues: The more you use the web, the more immune you are to advertising AdSense (and YPN) prey on the naivete of users - savvy visitors don't click these It's very, very hard to find a good advertising model on the web ...

Elite Retreat & Competition
Rand Fishkin

Elite Retreat & Competition

The team behind the Elite Retreat conference series has been diligently requesting some press coverage of their San Francisco event in March. I have to say that I'm extremely impressed to hear that they've recruited Guy Kawasaki to speak, and certainly the speakers themselves (Aaron Wall, Darren ...

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A Visit to Google Kirkland
Rand Fishkin

A Visit to Google Kirkland

Danny Sullivan was in town over the weekend and on Saturday night, Vanessa Fox from Sitemaps invited Mystery Guest and me over to Google's Kirkland offices. We had a ton of fun and got to meet some new (and very friendly) Googlers. Just a few photos: ...

Predicting Search Queries Before Demand Arrives
Rand Fishkin

Predicting Search Queries Before Demand Arrives

In the stock market, analysts and traders buy, sell and trade shares in companies based on the speculation of future earnings or declines. Stock pickers attempt to determine which investments will rise and fall based on publicly available information. Slate magazine recently pointed out that even the best stock pickers, however, are generally terrible ...

Paid Links That Are Truly Undetectable
Rand Fishkin

Paid Links That Are Truly Undetectable

Mr. Cutts recently wrote a story about so-called "undetectable spam," in which he countered any paid link building service's claim that it could be truly undetectable to search engine spam sniffers like himself. I'd agree with most of what Matt says - almost any large-scale link development operation that's designed to boo...

Link Ninjas vs. Bait Pirates
Scott Willoughby

Link Ninjas vs. Bait Pirates

Last week Jim Boykin wrote yet another article critical of Link Baiting, insisting that stealthy, steady link building by a Link Ninja was a much more effective strategy. While traditional link building is a necessary evil, I feel it is my sworn duty to make a case for the awesome pow...