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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.

  • JCN-SBWD


    seo tactics mobile first indexing ecommerce

    When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.

    | JCN-SBWD
    0
  • LPantell


    seo tactics keywords

    Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

    | LPantell
    0
  • JohnBrown75


    My research indicates that applying an ItemList schema markup to our category pages is likely the best way to go. However, I've also ready that Google discourages schema markup on category pages. I'm just wondering if any of you have applied schema markup to your category pages and, if so, how did you do it? John,
    Essay Writer

    | JohnBrown75
    1
  • annegretwidmer


    urlredirect optimization

    Hi all, I am in the process of making small optimization changes to my site. I noticed Moz identified quite a few URLs that could be shortened. I intend to shorten these URLs and create 301 redirects to ensure website users land on the right page. My question is, will this change in URL damage rankings and engagement(assuming the URL remains content relevant)? I have read in some places that when creating URL redirects for a change in domain, people saw a dip in rankings and engagement. I, however, am not intending to change the main domain of the site, but rather the URL slug. Any thoughts?

    | annegretwidmer
    0
  • Billywig


    redirect help http

    I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL. Here is an example:
    Schermafbeelding 2021-12-07 om 11.04.32.png I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there. Does anyone have any tips on solving these Redirect Chains?

    | Billywig
    0
  • anavasis


    i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance

    | anavasis
    3
  • Crescent_Sense


    subdomain noindex

    One of my clients has a subdomain - docushare.***.edu (vs ***.edu) that they would like to not influence SEO.
    the question is: should they no -index these pages or remove as a subdomain? Thank You! jeremy

    | Crescent_Sense
    0
  • opiates


    We are getting ready to launch our redesigned WP site and were considering using NitroPack performance optimization plugin, until some of our developers started ringing the alarm. Here is what some in the SEO community are saying about the tool. The rendering of the website made with the NitroPack plugin in the Page Metric Test Tools is based entirely on the inline CSS and JS in the HTML file without taking into account additional numerous CSS or JS files loaded on the page. As a result, the final metric score does not include CSS and JavaScript files evaluation and parsing. So what they are saying is that a lot of websites with the NitroPack plugin never become interactive in the Page Metric Tools because all interactivity is derived from JavaScript and CSS execution. So, their "Time to Interactive" and "Speed Index" should be reported as equal to infinity. Would Google consider this Black Hat SEO and start serving manual actions to sites using NitroPack? We are not ready to lose our hard-earned Google ranking. Please, let me know your thoughts on the plugin. Is it simply JS and CSS "lazy loading" that magically offers the first real-world implementation that works magic and yields fantastic results, or is it truly a Black Hat attempt at cheating Google PageSpeed Insights numbers? Thank you!

    | opiates
    0
  • regineraab


    I can't seem to figure out how often our domain authority is updated - it seems random, do you know typically when this happens? Thanks!

    | regineraab
    0
  • Mike555

    Solved

    I read the recommended title length is 50-60 characters depending on alphabets, etc,.
    Anyways, my question is, is there any harm of having longer title?
    If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results?

    | Mike555
    0
  • SolveWebMedia


    meta description

    Hi all, I am wondering if you can help – I have a client using Yoast for their Meta descriptions and each is filled in and unique, but when searching ‘ski magic’ on Google, the page with linked pages under all but one show the same meta description? I am hoping you can see the issue in the image below 6f1458e2-9507-490d-bece-b14978d3f95f-image.png

    | SolveWebMedia
    0
  • Mosalah2


    meta tags

    Hello I have a problem on my site and I want to help solve it I allow adding tags in search engines However, when writing new content, tags are not added to search engines This is my website link  تيربو1

    | Mosalah2
    0
  • sammecooper


    I'm thinking about changing the page titles on my website and wanted to know if it is a good idea to help improve SEO! Using a page 'training and engagement' as an example (as is on the dropdown), the page title itself is actually 'Providing the skills to make the change stick.' Is that long descriptive title negatively effecting me? Or should I change it to 'Training and Engagement'? Any help would be greatly appreciated 🙂 Sam

    | sammecooper
    0
  • ImageSalons


    If this is a duplicate post or someone has already asked this i do apologize. Ive been seeking help in increasing our page speed for sometime now and to no avail. https://tools.pingdom.com/#5e9dc9ab78000000 - Seems our page has just too many scripts which is a drag on the load time. We have a dedicated server and dont think its the issue as other websites on there load just fine.
    Something about this website www.catdi.com that just makes it top heavy. I've tried a CDN and that didn't work in fact it made it slower.. My question is i believe there's a way to remove, or combine all these scripts that are increasing our load time? Carlos

    | ImageSalons
    3
  • xtrapsp


    seo wordpress

    Hi all, For context, I'm trying to Silo my content more efficiently. I've just moved all content into their own SILO'd categories and removed them from duplicate categories. As such, posts now sit only in 1 category. My question here is: Should my posts be showing in both the parent category and its sub category or just the sub-category? I've currently got this only showing in the sub-categories it's relevant to. For example:
    Post name: Shimano Fishing Rod Review
    Parent Category: Fishing Rods
    Sub Category: Shimano And the post only shows inside the Shimano Category

    | xtrapsp
    0
  • xtrapsp


    Hi all, For context, I'm trying to Silo my content more efficiently. I've just moved all content into their own SILO'd categories and removed them from duplicate categories. As such, posts now sit only in 1 category. My question here is: Should my posts be showing in both the parent category and it's sub category or just the sub-category? I've currently got this only showing in the sub-categories it's relevant to. For example:
    Post name: Shimano Fishing Rod Review
    Parent Category: Fishing Rods
    Sub Category: Shimano And the post only shows inside Shimano

    | xtrapsp
    0
  • Russell-Gorilla


    help canonical

    We are hosted by visual soft and it is a proprietory platform so we dont have full control of our site.
    in comparison, 3 of our main competitors, two of which are way way bigger than us have 1.4m & 4.7m - another one still probably double or perhaps triple our size is @ 2.5m Should i worry?
    Should i post my website url on here?
    I would like to start working on canonical links on my site but not sure where to start, does moz pro have some sort of check or rating, i have no idea if even the basics mentioned in the tutorials have been done....
    Russell

    | Russell-Gorilla
    0
  • BestSEOItaly


    Ciao tutti, Should I include 300 characters for all my customers' page meta descriptions? Some colleagues told me about this but I'm not really sure. Thanks in avance Marco

    | BestSEOItaly
    3
  • Slideuplift123


    seo rankings

    Hi Guys,
    We had a consistent page ranking for a specific keyword between 5 and 8 positions on google. This week all of a sudden the page which was ranking for that keyword no longer ranks for it and another page has started ranking for that keyword that too at 20th position. I am so confused why has this happened? I didn't do any changes to that page or to the now ranking page. Can anyone help why could this be happening?

    | Slideuplift123
    0
  • b.me


    Suppose two of my webpages from the same site are having 30% to 35% common content. The reason behind this common content is that I put same data and images (in the main content area) since both pages are partially related. But, title tag, meta description, h1 tag, urls are different.
    My questions are Can Google consider it as duplicate content?
    Can it hamper the ranking of my pages ?
    How can I deal with it?

    | b.me
    0
  • kacey.meier


    wordpress

    I'm facing a issue with our website. Our site is on WordPress, We are using Elementor Pro & Elementor Hello Theme for our website!
    The problem is, with desktop it's totally fine but but in Mobile Device it's showing Error. "Largest Contentful Paint" 2021-07-27_111351.png

    | kacey.meier
    0
  • bakergraphix_yahoo.com


    I have run lighthouse reports multiple times today, and they have bounced up and down 20 points within hours of each other. A coworker ran hist test that returned a 90 while I scored a 68, my next test was an 88? Is this a common issue. I can understand a few points, but this is insanity!

    | bakergraphix_yahoo.com
    0
  • sora.ya0468


    I think there is no point in indexing service request pages for a service site. And it causes the indexing of the main pages to be done with a delay. Does anyone have experience with indexing service request pages and their results?

    | sora.ya0468
    0
  • PostAlmostAnything


    I have some sites with a lot of categories (category, sub-category, sub-subcategory) and locations (country, state/territory, city). To avoid listing pages really deep in my hierarchy I used wildcard subdomains for the locations, but lately I have been told that might be hurting my overall SEO efforts. I have a lot of URLs like https://city-state-country.example.com on one side of the domain and example.com/category/subcategory/subsubcategory on the other. In the middle you see stuff like city-state-country.example.com/category/subcategory/subsubcategory and everything in between. Would I be better off moving the locations to the right side of the domain name? Then you might find stuff like example.com/country/state/city/category/subcategory/subsubcategory and everything in between. I think I could do the new rewrite rules fairly easily since every country slug is just two characters long.

    | PostAlmostAnything
    0
  • UWPCE


    I work on education websites, and our sites are being flagged by SEO and accessibility checkers for having multiple H1s. The home pages have the site name as an h3 in the hero image, and an aspirational headline (think: Be Like Mike) as an H1. The sub-pages have two H1s: one on the site name in the banner image, and the other on the page title. Note that the site name is very keyword-rich. If we were to remove the H1 and H3 tags from the hero/banner images, would it do any SEO harm? At the same time, we’d rewrite the H1 on the home page to be more keyword-focused. Any other options? I also read that it’s OK to have multiple H1s as long as it’s clear which H1 belongs to the heading area and which one belongs to the body area of the page. Thanks in advance!

    | UWPCE
    0
  • robhough909


    Hi,
    I'm wondering will my site be impacted with some of the primary links in our primary menu being moved into a burger Menu? Many Thanks,
    Rob

    | robhough909
    0
  • studio45ca


    Hello I want to know and Little help to deduce ss of my one of the website Can anyone give help to deduce Spam Score of my Website?

    | studio45ca
    0
  • qwaswd


    I am facing issue regarding to my website  **https://mylovelylawn.com/. As some pages are not indexed by google yet. Can Anyone help me out how to indexed those pages to improve my ranking. **

    | qwaswd
    0
  • bakergraphix_yahoo.com


    I have run lighthouse reports multiple times today, and they have bounced up and down 20 points within hours of each other. A coworker ran hist test that returned a 90 while I scored a 68, my next test was an 88? Is this a common issue. I can understand a few points, but this is insanity!

    | bakergraphix_yahoo.com
    0
  • Lysarden


    I have a content-rich page about one of my offerings. Will Google knock down the ranking if I include a contact me reply form on the page vs including a link to a standalone reply page?  My concern is that including the form will cause Google to downgrade the page as being "too commercial".

    | Lysarden
    0
  • dietsuave


    there are customized pages on the client's site, they contain brand pages related to Samsung, iPhone, ZTE, LG, Motorola, and HTC Mobile phones.
    For Example:
    https://www.unlockninja.com/unlock-apple+phone
    https://www.unlockninja.com/unlock-zte+phone
    https://www.unlockninja.com/unlock-samsung+phone
    Should I recommend them to change the URL structure. ?

    | dietsuave
    0
  • DenverKelly


    I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google. The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag. For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists. My question for SEO folks is... Should I create a new, properly SEO'd page or attempt to improve the home page ranking?

    | DenverKelly
    0
  • WebLadder


    I recently took on a website design client and ran his website through a battery of tests using Pro to take a look at the crawl errors. One that seems to stump me is the error "Too many On-Page links" concerning his blog. (http://franksdesigns.com/wp/blog) This is the first time I've seen this error and am rather confused. The report says there are 104 links on this page. However, I'm having trouble grasping this concept or finding the 104 links. Any suggestions are greatly appreciated. Thank you for your support!

    | WebLadder
    0
  • opiates


    core web vitals algorithm update

    We are redesigning our WordPress site (over 1300 posts and pages) and are on schedule to launch in May of 2021. Should we wait for after Google's Core Web Vitals & Page Experience algorithm update?

    | opiates
    0
  • Ria_


    When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each? Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail? Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing... Notes: Product pages already have reviews, helps with adding more unique user-generated content to each page. There's dynamic content e.g. "You may be interested in...", "Related products", etc.

    | Ria_
    3
  • AdrienOLeary


    I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary

    | AdrienOLeary
    0
  • IvanaDaulay


    Hi there, I noticed in Bing Webmaster Tools that we get the following for the home page.These pages have 400-499 http status code. Ensuring http status 200 might help improve SERP performance and gain user traffic.I haven't seen this before, nothing comes up in Moz or Google Webmaster Tools about it.Is it worth spending time on resolving the issue, I don't see how it affects us as the page loads up perfectly but I don't understand the error.The error shows up for our home page, https : // wwww domainname comWhen checking here we get green ticks for everything sslshopper.com/ssl-checker.html

    | IvanaDaulay
    0
  • Jioiebytt


    Hi I am working on a project in which I have a local services website <a target="_self">www.thepcrrg.com</a> I want to be sure its links are getting indexed or not. Please help me.

    | Jioiebytt
    2
  • NickJPearse


    I have external links coming into my site going to 404 pages, but i cant seem to find a way to search all broken links pointed at my website.

    | NickJPearse
    0
  • RMATVMC


    We have some URLs that are being flagged as poor inside Search Console in the Web Core Vitals report. For example, the report is saying that some pages have too many CLS issues. When looking into things we can do to update we have noticed that when we run the same page using the PageSpeed Insights tool we are not getting the same bad scores. This is making it hard for us to actually know what needs to be addressed. Nor can we tell if a change actually fixed the issue because in PageSpeed Insights there is not an issue.  Has anyone else had similar issues. If so have you found a way to fix it?

    | RMATVMC
    0
  • alifeofjoy


    With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still).  These main category pages are very standard and don't link to any informational content, such as buyers guides, etc. What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach. I can see the benefit from a user perspective, i.e. less clicks to reach products. What's the pros/cons from an SEO point of view, please?  Could the potential duplication of content be an issue? For context, we have about 2,000 products and website is on Magento 2.

    | alifeofjoy
    1
  • amenkhan


    how to change my page URL to customize it myself?

    | amenkhan
    0
  • UndergrndMarketing


    In Australia, I hear it over and over again that Wix is literally the worst site builder you can use due to it's poor site build for SEO. Has anyone here got some tangible reasons for why this is? As I am constantly getting asked this by clients who are using Wix and want me to help with their SEO.

    | UndergrndMarketing
    0
  • Jason-Rogers


    A great web page (for organic search) needs more than great copy. Tons of articles tell us how important it is construct a web page. Others beat the drum of content, content, content. Who are these unicorns who understand on-page SEO and are great writers to boot? I'm imagining a "content developer", or I might call it a "technical SEO writer. Neither really captures the need. I don't need a copywriter to deliver some text, nor an SEO who can't write their way out of the paper sack. I need an "SEO content specialist" who can craft an on-page experience; someone who thinks about things like SERP features and understands the concepts of semantic content. The problem is that I have no idea how to find this person. "Content Marketing" is the buzz right now, but that's not it either. I'm not talking about a blogs and social media. I'm talking about building great, core web pages. Does anyone else have this challenge? How have you been successful? Where do unicorns live?

    | Jason-Rogers
    4
  • StevieD


    Hi - Can you use something like "save £££s" in the title tag. Have looked but can't see an answer. Thanks.

    | StevieD
    0
  • etattva


    This is my page https://www.collegehippo.com/graduate-school/programs/top-ranked-masters-degree-museum-museology-and-curatorial-studies The metaDescription is |   |
    | name="description" content="Master's degree in Museum, Museology and Curatorial Studies is offered by 49 American universities. New York University had highest number of international students receiving a Master's degree. Johns Hopkins University had the most women graduates in this program. Job outlook for Museum, Museology and Curatorial Studies Museum, Museology and Curatorial Studies is projected to grow 13 percent from 2016 to 2026, faster than average for all occupations. Median pay for Museum, Museology and Curatorial Studies in 2018 was $53,360. The number of jobs were 11170. Check out best universities offering online Master's program in Museum, Museology and Curatorial Studies "/> |
    |   |   | But when I see the page in google search results for (museum studies graduate programs), This is how it appears in the search results. It is showing the breadcrumbs from the page. I am not sure why is google is treating the page like this. It was not like that 5 months back. Nothing much changed in page and google is displaying the page content like this . How can I fix this?

    | etattva
    0
  • mobtakeran23


    Hi: I have activated FAQ schema from (technicalseo.com) for this page of my website “  رزین “  , but now when I search (رزین) in google I cant see it. I don’t know what to do please help me. here id my page address : https://www.mbkchemical.com/resin/ also u can find it by searching "رزین" in google.

    | mobtakeran23
    1
  • Moshako


    hi this is my site https://alcouponest.com/
    and i want to remove google fonts and use system fonts 
    what is the best plugin to do that 
    thx

    | Moshako
    0
  • daedriccarl


    Hi all, Wondering if I could get the opinions from other Moz user's on this issue please... A client is building a new online store, it is in the flooring niche, using the drop shipping model. The plan is to launch the site with about 1,000 products and then add more as we go. All good so far (the site is magento based) However, the issue we are facing is down to product descriptions. The client needs to get the site up and running asap to start generating sales but the wholesaler has not provided any product description information for the products - save the size, shape and colour. Can anyone foresee a major issue in launching the website with no product descriptions, from a seo point of view, and then adding the descriptions as we go. Have been trying to establish what Google defines as being a thin site and all the information on the topic is suggesting it is more due to duplicate content where, for example, retailers are all still using the default manufacturer description or have spun the content. I cannot find much which would suggest that product pages missing a description would classify as thing. I am happy to be corrected though. I accept that it would be easier to rank with a good product description but the client is a two person business and it is pretty hard to find things to say about 1,000 different kinds of rugs! Any thoughts would be most welcome please. Thanks.

    | daedriccarl
    0
  • crichardson1992


    Hi. I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK.  It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume. Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/   is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it.  This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK. Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to  turn into a customer of ours. I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants". Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page?  Keep the blog post live? Thanks

    | crichardson1992
    2

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